by Debbie Weil | Jul 6, 2005 | CEO Bloggers, Stuff, Uncategorized, Writing
It’s treacherous territory but I’m reconsidering my earlier posts here and here. I initially said Go Daddy CEO Bob Parsons made a huge goof in posting an essay about interrogation techniques at Guantanamo Bay to his blog. Yes, it was offensive to many....
by Debbie Weil | Jul 1, 2005 | Case Studies, In the News, Uncategorized, Writing
A new survey says (according to a Yahoo! press release) that corporate blogging does in fact live up to “all the hype.” Specifically, a thoughtful and authentic corporate blog can 1) establish a company as a, well, thought leader and 2) improve search...
by Debbie Weil | Jun 30, 2005 | In the News, Stuff, Uncategorized, Writing
This is hilarious… well, funny. It’s a master list of Top 10 wise comments you can “paste in” to your blog to sound like you’re plugged in and part of the blogging cognoscenti. Most of the blognoscenti are opining the same thing…...
by Debbie Weil | Jun 28, 2005 | CEO Bloggers, Fortune 500 Blogs, Stuff, Uncategorized, Writing
This is what you get on a blog that you won’t get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems: One of the big upsides of my job is hobnobbing. I clearly didn’t check with our corporate communications team...
by Debbie Weil | Jun 22, 2005 | CEO Bloggers, Stuff, Uncategorized, Writing
Did Go Daddy CEO Bob Parsons miss the memo on corporate blogging guidelines when they sent it around the office? #1 Rule: be smart. Come to think of it, this particular faux pas is not spelled out in any guidelines I’ve read.Here’s what you should NOT do...
by Debbie Weil | Jun 8, 2005 | Case Studies, Fortune 500 Blogs, Stuff, Uncategorized, Writing
From an interview I did today with GM’s Gary Grates, VP Communications for North America, for the book: “Bob Lutz, our 73-year-old vice chairman, was on a plane coming back from Europe when he started writing a response to some posts about GM he’d...
