Debbie Weil
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How to blog about something other than your “widgets”

by Debbie Weil | May 3, 2006 | Case Studies, Stuff, Uncategorized, Writing

Here’s a truism about corporate blogging: generally, nobody cares about your widgets. What people do care about is stuff related to your widgets – cool things you can do with them, related lifestyles, industry issues, etc. This is where it gets a bit...

Read Halley Suitt to taste, feel and smell good writing

by Debbie Weil | Apr 6, 2006 | Uncategorized, Writing

Halley Suitt’s remembrance of her dad who died exactly four years ago takes my breath away.

Why you should play nice in the blogosphere

by Debbie Weil | Dec 9, 2005 | In the News, Stuff, Uncategorized, Writing

SixApart co-founder and president Mena Trott made some interesting comments about blogging and civility at LesBlogs this week in Paris (Dec. 5-6, 2005). Then, while she was still on stage, she and an audience member exchanged some contentious words. Stick to your...

More on whether GM’s Fastlane blog should talk about the company’s massive lay-offs, declining marke

by Debbie Weil | Nov 23, 2005 | Fortune 500 Blogs, In the News, Stuff, Uncategorized, Writing

More on this intriguing topic: should GM’s Fastlane blog, osensibly focused on products (i.e. cars), be talking about or making direct reference to the recent news that the #3 company on the Fortune 500 is planning another round of massive layoffs, etc. From...

Steve Rubel’s Ten Blogging Hacks

by Debbie Weil | Nov 19, 2005 | In the News, New New Things, Uncategorized, Writing

What can I say? Steve Rubel of Micro Persuasion fame is just too clever. No time to wax eloquent. Buried in the book. Here are Steve Rubel’s 10 Blogging Hacks. Learn about Writely (document writing and sharing via the Web), automatic posting of your daily...

Synthetic transparency: a new term for corporate blogging?

by Debbie Weil | Nov 9, 2005 | CEO Bloggers, In the News, Stuff, Uncategorized, Writing

Provocative. A group of students in “Advanced Organizational Communication” at Northeastern University are penning a blog along with their professor and they’ve come up with a new way of describing a corporate blog:”Synthetic transparency...
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