Debbie Weil
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What should the CEO blog about… and why

by Debbie Weil | Sep 21, 2006 | CEO Bloggers, Fortune 500 Blogs, Stuff, Uncategorized, Writing

Caution: this is a really long post. I prepared it originally for the iaoc blog where I’m hosting a discussion this week on CEO blogging. I may come back and add some stuff later. I know I haven’t covered every wrinkle. But in the spirit of instant...

Is it OK to ghostwrite a CEO blog and, if so, should the ghostblogger reveal him or herself?

by Debbie Weil | Sep 19, 2006 | CEO Bloggers, Fortune 500 Blogs, Uncategorized, Writing

I’m moderating a discussion on these knotty questions over on the iaoc blog this week. Day 1: Is it OK to ghostwrite a CEO blog?The consensus seems to be yes at least amongst the small group of writers who’re taking part in the discussion. Feel free to add...

The three biggest challenges for CEO bloggers are discipline, passion and writing ability

by Debbie Weil | Sep 12, 2006 | CEO Bloggers, The Corporate Blogging Book, Uncategorized, Writing

The three biggest challenges for CEO bloggers are discipline, passion (about your expertise) and writing ability. You’ve got to have the discipline to blog and keep at it over a long period of time (months, years). You’ve got to be passionate about...

Good advice: blog to be found by real people who don’t have a clue what RSS is

by Debbie Weil | Sep 5, 2006 | New New Things, Stuff, Uncategorized, Writing

Jakob Nielsen nails it in his most recent AlertBox column: Use Old Words When Writing for Findability. While it may be tempting for some of us to opine about Web 2.0 – i.e. the next generation Web, defined in part by user-created content such as YouTube videos,...

5 Tips to Overcome Your Fear of Blogging

by Debbie Weil | Jul 27, 2006 | Marketing, Stuff, Uncategorized, Writing

Here’s a tips article the WOMMA folks posted to their blog: How to Confront Your Fear of Corporate Blogging (5 tips from author and blogger Debbie Weil)P.S. I didn’t write the below. I.e. they’re not my words exactly. But the tips are good....

Group or multiple author blogs will become more common

by Debbie Weil | Jul 27, 2006 | Stuff, Uncategorized, Writing

I’ve been saying this for awhile (and it’s in my new book, The Corporate Blogging Book, on, er, pages 76 and 77). Namely, multiple-author corporate blogs will become more and more common as folks weary of the constant pressure to update and maintain a...
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