by Debbie Weil | Apr 25, 2007 | Uncategorized, Writing
Ah, the language of Proust and the madeleine. I told my son the story of the madeleine when he was a little boy (how a tiny taste of a madeleine cookie unleashed a surge of memories; in fact, Proust’s very long book, À La Recherche du Temps Perdu). He was...
by Debbie Weil | Apr 14, 2007 | Uncategorized, Writing
Well, because it’s fun and funny if it works. And because it predisposes the reader to feel positive (even warm and fuzzy) about the blogger. And that’s a great way to start the conversation and strengthen the connection with your audience. MSM (mainstream...
by Debbie Weil | Apr 5, 2007 | Events, Stuff, Uncategorized, Writing
You can pre-order the audio/print bundle from today’s session on how to create a content strategy for a corporate or organizational blog. It includes: – MP3 audio recording of the session- Enhanced PDF transcript- Content Strategy Workbook (19-page PDF;...
by Debbie Weil | Mar 6, 2007 | CEO Bloggers, Marketing, Stuff, Uncategorized, Writing
Had a great lunch yesterday with Russell Stalters, CTO of a system and software engineering firm and author of BetterECM (stands for enterprise content management). He works nearby and a mutual friend suggested we get together. When I asked Russ what his blogging ROI...
by Debbie Weil | Oct 16, 2006 | Uncategorized, Writing
My fellow Penguin Portfolio author Andy Wibbels (of BlogWild fame) has got something going tomorrow that sounds cool. He calls it, “Shut up and write.” I love the idea. So shut up and… P.S. Andy’s is *not* the number 1 business blogging book...
by Debbie Weil | Sep 21, 2006 | Fortune 500 Blogs, Marketing, New New Things, Stuff, The Corporate Blogging Book, Uncategorized, Writing
Yesterday’s teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read. One caller, Cathy Chatfield-Taylor, was energetic enough to take really good notes....
