Seth Godin on CEO Blogs

Seth Godin has this to say about CEO blogs:”Beware… It’s apparently the newest thing. I just got off the phone with one CEO who’s itching to start, and read an email from another who just did.Here’s the problem. Blogs work when they are...

The real “Step 1:” blog your passion

I erred when I said that finding your voice was Step 1 to writing a thought leadership blog. It’s not. Step 1 is to find your passion… and then blog, er, write about it. I say that from personal experience. And also from studying dozens of other effective...

Top 5, er 7, tips for writing a blog

I asked a handful of top bloggers for their top Do or Don’t for writing a business blog. Here is what Microsoft’s Robert Scoble, Seth Godin, Halley Suitt and others told me. No, these folks are not CEOs or CXX execs but they know how to write a blog and...

Free guide to Weblog writing style

New from BusinessLogs is a short white paper with style tips on writing a business blog. It’s a 101 guide but worth a right-click to get it. The BusinessLogs folks sensibly point out one key difference between personal vs. business blogs: once you start writing...

Step 1: Find your blogging voice

Yup, you can blog your way to the top. Might have been far-fetched a year ago. Maybe even six months ago. But CEOs from Australia to the U.S. and a dozen countries in between are starting to blog. It’s a way to speak directly to your customers, your competitors,...

BlogWrite: how do you write a blog?

Amy Gahran’s Contentious outlines 7 formats for writing a blog. Want to learn more about writing a business blog? Tune in Wednesday, October 20th at 1 PM EST for BlogWrite: a 75-minute WordBiz teleseminar. Don K. Crowther and I will reveal a step-by-step formula...