WOULD YOU PAY?

MarketingProfs, a mega-site with info for marketers both online and off, is moving to a premium subscription model. Waddya think? Would you pay for access to “exclusive” content, free teleseminars, their discussion forum – and more? They’re...

REAL VOICE = REAL PERSON

Publishing an e-newsletter on a regular schedule is a heck of a lot of work. Every now and then a subscriber writes in with a comment that makes my day. Here’s one from Steve Quartermaine: “Debbie, you are one of the few ‘real’ people on the...

SELLING IS… GOOD!

I just published this week’s issue of WordBiz Report featuring a lead article on long vs. short sales copy by contributing writer Michel Fortin. As an example of “long copy,” I included a pointer to the sales page for my new handbook: Insider Secrets...

EAT MORE TO DROP POUNDS

That’s the headline on a recent issue of Living Fit. Does it make you want to find out more? (Sorry, I couldn’t find a Web site for this publication. You’re not missing much… ) I had coffee this morning with neighbor and business colleague Tom...

RESOURCES FOR ONLINE COPYWRITING

If you’re looking for a one-stop guide with a ton of useful resources for online copywriters, visit Nick Usborne’s updated Resources page. It includes software for writing, project planning and Web page design, a list of books, research sites, useful...