Say less, sell more

That’s Bill Myers’ Tip of the Week. He writes, “… if a customer is going to make a purchase, they decide to do so early on in the sales presentation. After that, they are just looking for reasons not to buy.” And yet… tests show...

Bob Bly’s #1 takeaway… your RFB

Sat in on Bob Bly’s excellent presentation on “Best-kept Copywriting Secrets” at yesterday’s Direct Marketing Association of Washington (DMAW) annual conference here in D.C. His key takeaway? Before developing a sales letter, direct mail piece,...

The sound of your voice online

Nick Usborne is one of the sharpest guys around when it comes to online copywriting. Fun to see him again in person today at an all-day workshop here in Washington DC on this topic (produced by uie.com). And gratifying also to see that nearly 60 people are willing to...

HOW TO HIRE A MARKETING COPYWRITER

I was intrigued by the following instructions from veteran copywriter Jim Sinkinson of Infocomgroup: “Create a one- or two-page ‘copy platform’ for one of your products. Include a solid, well-thought-out description of the audience (including the...