Blog posts and articles about the craft of writing, blogging, writer's block, content marketing, how to start a blog and how to write a book

Corporate Blogging 2.0: Southwest Airlines’ Blog Re-launches

Take a look below if you haven’t heard about the re-launch of Southwest Airlines‘ corporate blog, Nuts About Southwest, two years after its April 2006 debut. More here.

This is state of the art use of social media by a big company: a blog, Flickr pics, video,…

Have You Tried Searchme.com? Very Cool

A digital marketing strategist at a Global 100 company just put me onto a new search engine called Searchme.com (yes, these corporate types can be surprisingly plugged in!).

It’ s still in…

Q & A With Goddess of Measurement KD Paine

KD Paine is one of the (terrific) speakers we’ve got lined up for BlogPotomac, Washington DC’s premiere social media marketing event coming up on June 13, 2008 (go for it… register here). I snagged her for a quick Q & A to give us a preview of…

Why Corporates Should Write Like Bloggers

Seth Godin nails it in a recent post. Short answer: because good blog writing is more engaging and more persuasive than any press release or home page ridden…

Sun’s Tim Bray on the Three Components of a Successful Blog

Just finished participating in Bulldog Reporter’s Webinar: Corporate Blogging Update for PR. Fellow panelists were John Earnhardt of Cisco and Tim Bray of Sun Microsystems. Our able moderator Jon Greer kept things moving right along. Fun.

Timbray read more

Q & A With Dell Chief Blogger Lionel Menchaca

With BlogPotomac coming up in seven weeks [hey, register here], I asked Dell Chief Blogger Lionel Menchaca to tell us a bit more about Direct2Dell and Dell’s other read more

Training on social media & corporate blogging for PR firm – nyc

Day-long training for PR firm specializing in healthcare and pharmaceuticals.

Q & A With Dan Beyers of The WashBiz Blog

Hard to believe that BlogPotomac, DC’s premiere unconference on social media marketing, is just around the corner (Friday June 13th to be exact).

Washington Post local business editor Dan…

Skype Webcast for Jungle Rating – Amsterdam

Did a live skype Webcast on corporate blogging for Jungle Rating, an Internet consultancy based in Amsterdam with clients such as ABN AMRO, Allianz, Heineken, ING Group and PricewaterhouseCoopers. The video worked perfectly. Tech issues made it a…

Guest on Denise Howell’s TWiL (This Week in Law) podcast

Listen to the podcast here. Visit TWil home page.

It’s De Rigueur… You Must Twitter Your New Blog Post

It’s the new thing. If you’re still not “getting” Twitter, which I wasn’t… up until a few weeks ago, wrap your mind around this:

You’ve lovingly crafted a brilliant blog post. Ping! Your blog alerts Technorati. Ping! Your RSS feed goes out to all who’ve signed up…

Bill Gates Called This Morning and Woke Me Up… Now He Wants to Twitter

Update: this was lame as an April Fool’s. But hey it worked the first time.- DW

What is it with this guy? Bill Gates called me exactly two years…

Epiphany: Twitter Puts the “There” There Back Into Social Networking

Re the title of this entry: Gertrude Stein’s “there is no there there.”

I’ve been Twittering for a couple of weeks now after resisting for months. It finally came to me… why Twitter (some call it micro-blogging as you’re limited to 140 characters) has taken…

Meeting with Senior VP of E-commerce (& Social Media), F100 company

Executive Bloggers: The latest tool for communicating with employees – PRSA Webinar

More info here. Moderator is John Robertson, senior project manager, ROI Communication.

Blogging Bootcamp for PR: How to Build, Promote and Improve Influential Blogs in Six Easy Steps – Bu

One-hour Webinar for senior PR execs produced by Bulldog Reporter. Delighted to be on a panel with Sun Microsystems' Tim Bray, Director of Web Technologies for Sun Microsystems and John Earnhardt, Senior Manager, Global Media Relations Operations, Cisco Systems.