Fairleigh Dickinson Graduate Students Jenna Kohler and Marisa Reece on Social Media
Jenna Kohler shares her thoughts on social media after attending my Shering-Plough Executive Lecture yesterday. Below, fellow graduate student Marisa Reece has a few words too. Both are graduate assistants to Prof. Jennifer Lehr, who organized the 2008 Shering-Plough Executive Lectures.
I was lucky enough to…
read moreCase Study: Southwest Airlines’ Corporate Blog and Crisis Communications
I prepared this case study on Southwest Airlines corporate blog for a lecture I’m giving tomorrow to a group of MBA students at Fairleigh Dickinson University. This group has a special interest in Corporate & Organizational Communications. What other questions should I put to the students?
P.S.…
read moreMore on the ROI of Social Media: Return on Influence
I found myself using the phrase Return on Influence last week in talking to a reporter about the value of corporate blogging. I didn’t invent it.…
Shel Israel’s Ten Questions With Dell CEO Michael Dell
Shel, great work on getting this Q & A with Michael Dell.
Shel prefaces the interview by asking, smartly: “Are Dell’s increasing…
read moreWhat’s up for 2008: corporate blogging 2.0, corporate use of social media, China, privacy questions
Top 8 Tips for Corporate Blogging in 2008
2008 will be the year of corporate blogging. By that I mean we're entering the era of Corporate Blogging 2.0. The question is no longer “what is a blog?” It's how do we do this so it…
Terrific Slide Presentation on Social Media: Different Background Colors, Good Photos & Typography,
Why I’m Changing to Initial-Caps Titles for Blog Entries
I hope the Blogging Grammar & Style Police are not out sniffing around today. They might quibble over this change. After using a lowercase style for my blog titles for the past three and a half years (with an initial cap on the first word), I’ve decided to switch to…
read moreQuoted in Investor’s Business Daily on China and Blogging
Business Week updates its iconic 2005 blog story with a new title ‘Social Media Will Change Your Bus
Full disclosure: I’m way behind in blogging while my offline move to a new house (and office) continues to unfold. Feeling very guilty about it. But it’s a temporary hiatus. Or is it? See below for for a few thoughts about Twittering.
Over three quarters of reporters get story ideas from blogs
A Meatball Sundae with Seth Godin, Dan Pink, Rich Sloan and Debbie Weil – Feb. 13, 2008 teleconferen
I’m tickled to be part of a teleconference with Seth Godin to discuss his new book, Meatball Sundae, and what it says about the “new marketing.” In a word, don’t pile the newest kind of whipped cream (blogs, podcasts, video) onto your current marketing strategy… just because it…
read moreGot a Six-Word Motto for the U.S.?
The authors of Freakonomics announced a Six-Word Motto Contest for the U.S. on their New York Times blog yesterday. As of this writing, they’ve gotten 607 comments with suggestions.
Another free download from MarketingSherpa: Dirty Dozen Email Newsletter Mistakes
MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.
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read moreFree download: MarketingSherpa’s 2008 Wisdom Report
One of my favorite free downloads is available now from MarketingSherpa. It’s an annual report the MarketingSherpa editors put together by polling readers on their top challenges as…
Lost in addendums… back soon
Well, after the mammoth declutter of our house, where we’ve lived for 20 years, we put it on the market and were lucky enough to sell in less than 48 hours. So we’re buying a new place. Meantime I’m awash in addendums (addendi – ?) and other offline details.…
read moreSeth Godin teleconference for Meatball Sundae: “The one thing that will make or break your marketing
I'll be joining Dan Pink, author of A Whole New Mind, and Rich Sloan, co-author of StartupNation, for a panel discussion with New York Times best-selling author Seth Godin about his new book, Meatball…
Schering-Plough Executive Lecture – Fairleigh Dickinson University
2008 Schering-Plough Executive Lecturer
Schering-Plough Executive Lecture – Fairleigh Dickinson University
Mark your calendar for BlogPotomac in Washington D.C., June 13, 2008
It’s coming! Co-chair Geoff Livingston and I are delighted to announce that BlogPotomac will be held on Friday, June 13, 2008 at The State Theater…
Decluttering, digging down and uncovering who knows what
After 20 years in our house we decided recently it was time to declutter. Clean out. Pare down. We started yesterday in my home office and quickly realized that “cleaning out” was far too polite an…