Blogging 101 – PRSA Hampton Roads, VA
Keynote speaker for Hampton Roads PRSA Annual Professional Development Conference:
Blogging 101
Explore how blogs are a cost-effective and powerful way to establish your company as the go-to expert, climb higher in search engine rankings and garner free publicity from…
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A bird? A plane? A new kind of corporate blog?
Dave Balter, author of Grapevine and founder of BzzAgent, is up to something intriguing. Today he launched a new company blog called The Bento Box (my favorite thing to have for…
Making Blogs Part of Your Strategy – Melcrum’s Strategic Communication Management summit – London
I'm speaking at Melcrum's 2006 Strategic Communication Management Summit in London. Topic: The bigger picture: making blogs part of your strategy.
DATE: Wednesday Oct. 18th 2006
TIME: 4:30 – 5:20 PM following “Afternoon Tea” as it's billed in the program.
You can download a PDF…
read moreHow to use corporate blogging as part of your strategic communication plan – Webinar
I'm presenting a 90-minute interactive seminar for Melcrum. More info and sign up here. Note the time: 10:00 AM – 11:30 Eastern; 3:00 – 4:00 PM London.
I've worked with the Melcrum folks before and I have to say I think they're…
read moreComing soon! The Corporate Blogging Show on VoiceAmerica (TM) Business
Apologies for the ridiculous gap since I last posted a podcast. No excuses really. But here's an update: starting Nov. 14th, 2006, I will be hosting “The Corporate Blogging Show” on VoiceAmerica (TM) Business. More info TK including the guests…
Michigan vs. Wisconsin: rock concert meets WOMM
Update: with a gentle prod from commenter Brian Brown, I changed “viral marketing” to WOMM (word of mouth marketing). That’s what I meant to say.
Oh and started to post this a…
read moreSo what’s a blogging consultant worth?
Six Apart’s Politics & Advocacy Business Blogging Seminar – Washington DC
I'll be attending this session in Washington DC as a warm-up to presenting at three of Six Apart's Business Blogging Seminars this fall. The registration fee of $150 is very reasonable for a half-day event. Hope to see…
Engaging Your Customers to Market for You – Washington DC
I'm doing the “blogging” session for the IABC Heritage Regional Conference in Washington DC, Oct. 8 – 10, 2006.
Date: Monday Oct. 9th 2006
Time: 3:15 – 4:15 PM
Location: Capital Hilton
1001 16th St. NW, Washington, D.C.
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Two great reviews for The Corporate Blogging Book
Let me preface this by saying it’s in the SS-CD department (shameless self-congratulation department). But I’m reprinting these nice reviews for a reason: both make the point that my book is readable. (From another…
Download a transcript of The Corporate Blogging Book Teleconference
The Sept. 20th, 2006 teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read.
One…
read moreDownload a transcript of The Corporate Blogging Book Teleconference
Yesterday’s teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read.
One caller, Cathy Chatfield-Taylor,…
read moreWhat should the CEO blog about… and why
Caution: this is a really long post. I prepared it originally for the iaoc blog where I’m hosting a discussion this week on CEO blogging. I may come back and add some stuff later. I know I haven’t covered every wrinkle. But in the spirit of instant publishing……
read moreHow do you upload a video to Keynote? See update – I’ve got the answer
Update: I’ve got the answer!
Thanks to Jackie Huba for telling me about SnapzProX (Ambrosia Software for Mac). It’s the coolest little tool. It captures a Flash video from YouTube and coverts it to a .mov file. Which can then be uploaded into Keynote (and also PowerPoint).
Note:…
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The kind of review you long for: “so engrossed” “nearly missed my meeting” “had to purchase”
This came in an email today.
Hi Debbie, I was early for a lunch meeting and decided to walk into a bookstore to kill some time. I really had no purpose in the bookstore, so I started to think of some books that I wanted to skim through. Yours was…
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Is it OK to ghostwrite a CEO blog and, if so, should the ghostblogger reveal him or herself?
Ask me your nitty-gritty blogging questions if you buy 5 copies of The Corporate Blogging Book – tel
I stole this idea from Seth Godin. But I asked first and he said it was fine. Buy 5 copies of my new book, The Corporate Blogging Book, on 800-CEO-Read.com and you can participate gratis in a teleconference on Wednesday Sept. 20th from 12 noon to 2…
read moreAsk me your nitty-gritty blogging questions at a teleconference on Sept. 20th, 2006
Buy 5 copies of The Corporate Blogging Book on 800-CEO-Read and you can ask me your nitty-gritty questions about corporate and CEO blogging in a teleconference on Wednesday Sept. 20th, 2006 from 12 noon to 2 PM Eastern. (Still a few spots left.)…
Fortune 500 CEO blogger Jonathan Schwartz is the most persistent evangelist for top dog bloggers
In an AP story that ran this morning in the San Jose Mercury News and dozens of other papers (yes that’s an AP photo at left), reporter Rachel Konrad writes that Sun’s CEO…
Do CEO bloggers write their own blogs?
I swear that’s the question I get asked most often recently. Sometimes it’s a reporter. Sometimes it’s a corporate speechwriter who bristles, “I write the CEO’s speeches – why can’t I write his or her blog?”
Well here’s why: if someone else writes the CEO’s blog, then it’s not a,…
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