Ask your nitty-gritty questions at a teleconference for The Corporate Blogging Book on Sept. 20th, 2
Order 5 copies of The Corporate Blogging Book on 800-CEO-Read and you can grill me with nitty-gritty questions about corporate and CEO blogging in a *private* teleconference.
Date: Wednesday Sept. 20, 2006 Time: 12 noon to 2 PM Eastern Ticket to…
read more
Oops! McDonald’s opens mouth, inserts Hummer, Happy Meal and hamburger
Quite a bit has been written about McDonald’s Open for Discussion blog (it’s on the topic of corporate social responsibility) and the blog’s non-response to readers’ negative comments about miniature Hummers…
The three biggest challenges for CEO bloggers are discipline, passion and writing ability
The three biggest challenges for CEO bloggers are discipline, passion (about your expertise) and writing ability.
You’ve got to have the discipline to blog and keep at it…
read moreAsk me your nitty-gritty blogging questions at a teleconference for The Corporate Blogging Book
Update: Did you miss the teleconference? Download the edited PDF transcript. It was a great session.
Date/Time: Wednesday Sept. 20, 2006: 12 noon to 2 PM Eastern
Ticket to…
read more
Wells Fargo’s new blog about student loans has a lame name but it’s a great idea
Was just checking out Wells Fargo’s new blog: The Student LoanDown. I puzzled over the name for several minutes. Then read About this blog and realized immediately…
The Corporate Blogging Book is now shipping from Amazon UK
This is the UK version of the book (yes it has a different cover), published by Piatkus. Now being dispatched (as they say) from Amazon UK!
If you’re in the US, you can find my new book in your nearest Borders…
read moreThe Corporate Blogging Book is now shipping from Amazon UK
This is the UK version of the book (yes it has a different cover), published by Piatkus. Now being dispatched (as they say) from Amazon UK! If you’re in the US, you can find it in your nearest Borders or Barnes…
Podcast interview with Duct Tape Marketing’s John Jantsch
John will be interviewing me for Duct Tape Marketing Podcast -Â 3:00 – 4:00 PM (Eastern)
read moreGood advice: blog to be found by real people who don’t have a clue what RSS is
Jakob Nielsen nails it in his most recent AlertBox column: Use Old Words When Writing for Findability.
While it may be tempting for some of us to opine about Web 2.0 – i.e. the next generation Web, defined in part by user-created content such as YouTube videos,…
read moreThe Corporate Blogging Book spotted in the Boise, Idaho public library
Thanks to my Web designer extraordinaire Sarah Lewis for sending this pic of The Corporate Blogging Book on the shelf in the Boise, Idaho library. Sarah confesses that she asked her local branch to buy the book. It appears to be stacked next to…
Q & A: Aren’t corporate blogs too self-serving and salesy?
Q. Mike Goldstein of Rockcoastmedia asked me recently:
“I have been debating whether or not to suggest [that] my SEO clients add a blog to their corporate site. I am afraid that corporate blogs come off as too self serving and tend to talk too much about…
read more
Beginner’s Guide to Business Blogging re-released on ChangeThis.com
Yo – forgot to mention this. My Beginner’s Guide to Business Blogging, the PDF collection of articles that’s the embryonic version of The Corporate Blogging Book, was re-released…
Grill me with questions at a Sept. 20th teleconference if you buy 5 copies of The Corporate Blogging
Date/Time: Wednesday Sept. 20, 2006: 12 noon to 2 PM Eastern
…
read more
The Corporate Blogging Book is spotted on the “new books” table at Borders!
Jim Sinkinson of The Bulldog Reporter and Infocom Group kindly sent along this snapshot after spotting The Corporate Blogging Book at his local Borders bookstore in Emeryville, CA. Cool, huh?! Now if you’ll just rush out and buy a copy at your own Borders,…
A great launch for The Corporate Blogging Book
Nielsen BuzzMetrics' Pete Blackshaw gives my just-published book, The Corporate Blogging Book, a thumbs up in a thoughtful review on ClickZ.
“The Best Business Blogging Book”
Brand Autopsy's John Moore (a soon-to-be author himself) is calling The Corporate Blogging Book
Corporate Blogs: Their Use in Marketing Strategy – podcast with PodTech.net
Interviewed by PodTech.net‘s Jennifer Jones on Corporate Blogs: Their Use in Marketing Strategy. As part of PodTech.net’s Marketing Voices series.
Note: Robert Scoble left Microsoft in June to work for PodTech.net.
read moreSun Microsystems’ Mike Dillon is the first Fortune 500 General Counsel to blog
According to today’s Wall Street Journal.
Mike Dillon starts off in pitch-perfect blogging form on the legal thing… He writes:
“I was surfing with a friend last weekend who is CFO of a very hot private start-up. Actually, let me clarify. He was surfing. I was…
read more
Nielsen BuzzMetrics’ Pete Blackshaw gives The Corporate Blogging Book a thumbs up in a thoughtful re
Pete Blackshaw, CMO of Nielsen BuzzMetrics, has written a thoughtful book review cum analysis of the current state of corporate blogging in his latest article for ClickZ:
Nielsen BuzzMetrics’ Pete Blackshaw gives The Corporate Blogging Book a thumbs up in a thoughtful re
Pete Blackshaw, CMO of Nielsen BuzzMetrics, has written a thoughtful book review cum analysis of the current state of corporate blogging in his latest article for ClickZ:
Thanks to my bloggy friends at BusinessBlogConsulting.com
A huge thanks to my co-conspirators at Business Blog Consulting for posting yesterday to their respective blogs to announce the publication of The Corporate Blogging Book.**
Thanks to Des (from Australia!), Lee, Stephan (from New Zealand!), Toby (posted earlier) and Tris. (Have I…
read more