More on the new Google China Blog and what it means in relation to Google’s cooperating with the Chi
I’m quoted in today’s San Jose Mercury News in an article about the new Google China blog: “Google launches China blog a day before China hearing.” The reporter, Elise Ackerman, has just been assigned full-time to “Google” as a beat which she was really excited about. She phoned…
read moreMore blogging to blooking deals
Entertaining update from David Kline on the latest publishing deals inked by blogger-authors. Two that caught my eye (David’s comments in quotations):
– “Former Wonkette blogger Ana Marie Cox’s first nonfiction book, on the next generation of political activists, again to Riverhead, reportedly for “mid-six-figures” (Washington Post)”
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read moreBlogging 101, Podcasting 101, RSS 101 for Marketers
Below is an update of my original 101 list. If you’ve got a great resource page or article – of specific interest to marketers – leave me a comment below and I might add it. No promises. 🙂
Blogging 101
Blogging 101 by Rebecca Blood…
read moreCorporate blogging goes global; Google trying to silence China critics?
Just saw this. Google has launched a Google China Blog. Yes, it’s in Chinese so I can’t read it. But clearly it’s an attempt to answer critics of…
Manuscript lost in the snow? Thankfully not…
Raced to the FedEx up the street on Saturday afternoon (Feb. 11, 2006) to make the 4 PM cut off. I had promised my ever patient editor, Adrienne Schultz, that I’d get the copyedited manuscript back to Penguin Portfolio’s lower Manhattan…
So who is actually reading all those blogs?
Not everyone, according to MarketingVox. The latest Gallup poll says:
Gallup’s latest examination of Americans’ online habits finds that one in five Web users read Web-logs, or “blogs,” either frequently or occasionally. Though this translates into 40 million readers, it relegates blogs to the bottom pack of Internet activities,…
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Blogs vs. wikis vs. IM vs. email vs. discussion forums vs. in-person
As far as I can tell, Canadian blogger Dave Pollard is brilliant, eccentric and unbelievably prolific. A literary and technology geek/genius, he writes a blog for Salon called How to Save the World with essays on topics ranging from “environmental philosophy” to, well, everything you can think of.…
read moreBlog knowledge center by Cymfony
Here’s a great resource page with information about business blogging. Links to studies, best practices, Top Tens, Top Elevens, etc. Prepared by Cymfony, a market research firm that uses a proprietary content analysis engine to scour the Web. BTW, if it isn’t totally obvious, creating a knowledge…
read moreGetting kids, er, customers, to blog for you
This is the newest wrinkle in corporate blogging. It’s brilliant and it’s a simple concept. Coke has found six smart university students (from China, the U.S., Austria, Germany,…
Why RSS has not supplanted email…
Fred Wilson nails it. Because RSS still isn’t “brain dead simple.” For non-geeks it’s still too confusing to set up an RSS newsreader, to find – or aggregate – all the feeds you’re interested in, to subscribe, etc.
The RSS vs. email discussion erupted again in response to…
read moreAre CEO blogs the new company “water cooler”?
That’s a topic I discuss in The Corporate Blogging Book in a chapter devoted to CEO bloggers. It’s also the topic of an article in today”s Toronto Globe and Mail. It quotes Jim Estill, CEO of Synnex Canada, who started blogging soon after his company was acquired…
read more2006 is the the year of “how” for corporate blogging and other social media – we’re beyond the “what
It’s no longer a question of “what” (as in “what in heck is a blog?”). The question I get most often these days is “how.” “How do we incorporate…
Responding to red-marked copyedits… part of the old-fashioned publishing process
I’ve gotten the copy-edited [does copy-edited have a hyphen?? that’s the kind of thing the copyeditor knows… and I don’t] manuscript back from Portfolio and am going through it page by page.
I feel like I’m back in sixth grade. It’s covered with red marks and scribbles in red pencil.…
read more5 keys to effective email marketing in 2006
* * * * 4 star review Email marketing may be out of fashion with all the talk of RSS, IMing and text messaging, but it’s as powerful and effective as ever. That’s the good news. The bad news…
So what will it take for the Fortune 500 to adopt blogging?
David Kline, co-author of one of the handful of books published thus far on blogging (Blog! How the Newest Media Revolution Is Changing Politics, Business and Culture) just emailed to say he’s working on an article about what’s holding the F500 back from blogging and what it will take…
read moreDownload MarketingSherpa’s Marketing Wisdom for 2006
Just out today is MarketingSherpa’s 2006 Marketing Wisdom report. It’s a great example of using your customers to create content for you. The Sherpa folks sent out a…
If podcasting is 2005 word of the year, why isn’t it as easy as blogging?
In case you missed it, “podcast” was declared 2005 word of the year by the New Oxford American Dictionary. The concept is simple and yet profound. Podcasts are audio files – talk radio with music thrown in – that you can download, “unhook” from the Internet and carry away…
read moreBig Blue on blogging and podcasting
Nice tidbit in Big Blue bit by the blogging bug on how IBM speechwriter Christopher Barger started blogging on his own, was discovered by his bosses, “panicked” – and then got promoted. Reporter Julie Alterio interviewed (and quoted) me for this nicely-written article in the Westchester Journal News (Jan.…
read moreThe manuscript has been “accepted”!
Finally! What a labor. Still lots of tweaks and small revisions to come. But I submitted the manuscript on Monday and my editors at Penguin Portfolio have “accepted” it. Now it goes to the copy editor.
And in case you’re wondering, yes this meant round-the-clock writing and revising and…
read moreOnly 3% of Fortune 500s are blogging according to the Fortune 500 Business Blogging Wiki
The Fortune 500 Business Blog Index, a much needed resource, has launched — just in time to add to the book! (Note: it’s a wiki, so anyone can add updates to it.) The index is the result of a joint effort between Chris Anderson and Wired and…
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