7 biz card tricks
Follow this link to download a free copy of Debbie Jenkins’ e-book, Card Shark, on how to market with your business card. Clever viral idea to promote her coaching business… plus she gives you some useful tips…
Business blog consulting
Got a nice mention in Rick Bruner’s new blog about business blogs.
read moreFelled by the flu
Apologies for not posting more frequently during my recent trip to Burma, Thailand and the Philippines. Unfortunately, I got sick and was down for the count… I’m back but still a bit wobbly. More to come; stay tuned!
read more97% Wall Street English
… that’s what the ad in Bangkok’s skytrain promises. Study at the Wall Street Institute and you’ll have a 97% success rate in learning English. And while you’re at it, get an MBA degree by correspondence with a (never-heard-of-it) U.S. university. Business talks in Bangkok – as does the gleaming…
read moreAbsurd but effective…
For some reason, I opened a message from Daniel Will-Harris recently. It begins: “A few days ago I opened my closet door and found myself staring into a dark maw of nothingness. Where had all my clothes gone?” I don’t know about you but I like absurd humor.…
read moreWanna be a WordBiz Insider?
I’m trying something new… instead of mailing every special offer or product promotion to my entire list of e-newsletter subscribers, I’m starting a new *exclusive* WordBiz Insider list. It’s free to join. It gives me a venue to tempt Insiders with special discounts on WordBiz teleseminars, PDF special reports and…
read moreMake your e-newsletter 21.5% more effective
Good article by Linda Kazares in eNewsletter Journal. She says if you re-send an issue of your newsletter to subscribers who haven’t opened it you’ll get 21.5% additional “reads” (assume she means “opens”). Be sure to use a different subject line, Kazares recommends. Interesting tactic. If you’re putting a…
read moreGoing, going, gone…
That would be the bargain introductory price for my complete e-newsletter publishing course – digital + print + audio. I call the package E-newsletters 101. Learn more about Insider Secrets of Profitable E-newsletters here… Read, scribble, click and listen. This is…
Clever use of audio on a Web site
Wanna see a really clever use of audio on a 1-page Web site? The point is to lure visitors to the page and then get them to sign up for a paid teleseminar series. Click here to see what online conversion expert Alex Mandossian is doing. Be sure…
read moreBack to the (unplugged) past
I’m at The Big Seminar in Orlando, FLA drinking in the latest on how to add audio, video and multimedia to your site. Only problem, the hotel is under (messy) renovation and there’s no Internet access. Check out these URLs for easy ways (for the non-techie) to add multi-media…
read moreWhat’s your readability score?
The sound of your voice online
Nick Usborne is one of the sharpest guys around when it comes to online copywriting. Fun to see him again in person today at an all-day workshop here in Washington DC on this topic (produced by uie.com). And gratifying also to see that nearly 60 people are…
read moreDo you say ezine or e-newsletter?
Maybe not the most burning question… but worth asking. In a WordBiz survey last week that got over 250 responses, 58% called it an e-newsletter. 23% say ezine. Bob Bly, who publishes The Direct Response Letter, calls it an ezine. No particular reason, he told me. I think…
read moreShould you include a “quote of the day” in your e-newsletter?
Wheh I surveyed the 13,000+ readers of WordBiz Report recently on whether they regularly included a quotation in their e-newsletter or ezine, the answer was a resounding NO. 77% said no; 12% said yes. But when I interviewed well-known B2B copywriter Bob Bly today for a live teleseminar,…
read moreLinks to online seminars, teleclasses, webinars, etc.
Just ran across a great resource if you’re looking for a listing of online training events: webinars, teleseminars, teleclasses, online workshops, distance learning etc. Related to business, technology or “other” (including Princess Cruises). Check it out at www.TrainersLink.com.
read moreUsing OPEM to promote your business
I just ran across a great acronym… OPEM. Can you guess what it stands for? Other People’s E-Mail. It comes from B2B government marketing expert (and Washington D.C. colleague) Mark Amtower, who says: “When other respected people endorse you, your work, your seminar, etc, you have increased credibility. So…
read more2004 Newsletter Archives
CONTENT IS FOR EVERYBODY
Content is still king. It’s also queen, prince, princess and every underling you can imagine. That’s according to a report released this week by Pew: Content Creation Online. According to the new study, 44% of U.S. Internet users have posted “their thoughts and files” to the Web. Of course,…
read moreFREEBIE DOWNLOAD – WEB METRICS
WebTrends NetIQ has just released their Lessons Learned in Web Analytics in 2003 report. Download the 36-page PDF here. It’s mostly a paean to WebTrends as an analytics tool. But you’ll find some useful nuggets. Canada’s Department of Foreign Affairs & International Trade used the “average view…
read moreRALPH F. WILSON GOES OFFLINE
Last week I attended one of small business marketing guru’s Ralph F. Wilson’s Best Practice Briefings in Washington D.C. Dr. Ralph, as he calls himself, is as wise and warm in person as he is on his mega-content site at www.wilsonweb.com.…