by Debbie Weil | Sep 21, 2006 | CEO Bloggers, Fortune 500 Blogs, Stuff, Uncategorized, Writing
Caution: this is a really long post. I prepared it originally for the iaoc blog where I’m hosting a discussion this week on CEO blogging. I may come back and add some stuff later. I know I haven’t covered every wrinkle. But in the spirit of instant...
by Debbie Weil | Sep 12, 2006 | Fortune 500 Blogs, Stuff, Uncategorized
Quite a bit has been written about McDonald’s Open for Discussion blog (it’s on the topic of corporate social responsibility) and the blog’s non-response to readers’ negative comments about miniature Hummers as Happy Meals giveaways. Before I...
by Debbie Weil | Sep 10, 2006 | Case Studies, Fortune 500 Blogs, Stuff, Uncategorized
Was just checking out Wells Fargo’s new blog: The Student LoanDown. I puzzled over the name for several minutes. Then read About this blog and realized immediately that it’s the “lowdown” on all things related to student loans and financing...
by Debbie Weil | Sep 5, 2006 | New New Things, Stuff, Uncategorized, Writing
Jakob Nielsen nails it in his most recent AlertBox column: Use Old Words When Writing for Findability. While it may be tempting for some of us to opine about Web 2.0 – i.e. the next generation Web, defined in part by user-created content such as YouTube videos,...
by Debbie Weil | Aug 31, 2006 | Stuff, Uncategorized
Q. Mike Goldstein of Rockcoastmedia asked me recently: “I have been debating whether or not to suggest [that] my SEO clients add a blog to their corporate site. I am afraid that corporate blogs come off as too self serving and tend to talk too much about the...
by Debbie Weil | Aug 27, 2006 | Stuff, The Corporate Blogging Book, Uncategorized
Yo – forgot to mention this. My Beginner’s Guide to Business Blogging, the PDF collection of articles that’s the embryonic version of The Corporate Blogging Book, was re-released recently on ChangeThis.com. You can download it free.
