by Debbie Weil | Jul 24, 2006 | In the News, Marketing, Social Media, Stuff, The Corporate Blogging Book, Uncategorized
Because it’s bogus. What I mean is that, as amusing or clever as anonymous blogging can be (of course sometimes it’s nasty), it’s still slippery. Only half credible. And therefore ultimately an artifice. It’s not real. It’s not...
by Debbie Weil | Jul 23, 2006 | New New Things, ROI, Stuff, Uncategorized
The results of my 2005 1-Minute Blogging & RSS Survey emphasized that “Time” was the top fear factor holding folks back from creating and maintaining a corporate blog. [PDF summary of 2005 survey – 708 respondents] This year’s results are...
by Debbie Weil | Jul 20, 2006 | ROI, Stuff, Uncategorized
Reading between the lines of Pew’s latest report on blogging, it’s clear that corporate or business blogging is growing slowly and still occupies its own tiny – but evolving – niche in the blogosphere. Don’t be fooled, however. Despite...
by Debbie Weil | Jul 20, 2006 | Events, In the News, Social Media, Stuff, Uncategorized
Thanks to Kami Huyse for organizing a really fun PR bloggers meet-up last night in downtown Washington D.C. It was worth the slog through the heat to get down to Spezie on L Street. It seems like Edelman is snatching up bloggers left and right (OK, pun intended as...
by Debbie Weil | Jul 14, 2006 | ROI, Stuff, The Corporate Blogging Book, Uncategorized
eMarketer’s new report on business blogging says big companies aren’t jumping into the blogosphere (at least with their own blogs) like lemmings. Er, given how risk averse corporations are, those numbers seem on target. And given the thrashing Dell has...
by Debbie Weil | Jul 12, 2006 | Stuff, Uncategorized
This is Tip #3 in a series of 5 key corporate blogging tips. See the July 10, 2006 issue of WordBiz Report for the full story. I point my e-newsletter readers to HP’s Eric Kintz and his provocative blog post: Why blog post frequency does not matter...
