by Debbie Weil | Oct 4, 2007 | ROI, Stuff, Uncategorized
Here are five tools (via Stephan Becker) to measure the success of a corporate blog. A measurable ROI is a key driver for the launch of any corporate (or CEO) blog, so these are useful – if not definitive. The comments are mine: 1. Google Analytics I love Google...
by Debbie Weil | Sep 21, 2007 | Social Media, Stuff, Uncategorized
Geoff Livingston and I are planning Washington DC’s premiere Unconference (more definitions here and here). Naturally, it’s called BlogPotomac. Update: why are we doing this? DC has a large but fragmented community of social media experts, practitioners,...
by Debbie Weil | Jul 12, 2007 | Stuff, Uncategorized
I almost always include the following in my email signature: This e-mail is [ ] bloggable [x] ask first [ ] private Waddya think? Should your email recipients respect such a request?? Full disclosure: I got the idea from Seth...
by Debbie Weil | Jul 12, 2007 | Stuff, Uncategorized
This entry has been updated. Plus… does anyone know who created the graphic below? I’d be happy to give credit. My post (and a corresponding email to a group of colleagues) inviting folks to visit GSK’s new alli blog and — if inspired or...
by Debbie Weil | Jul 11, 2007 | Stuff, Uncategorized
I think so. As long as you don’t ask too often. Here’s why: many folks are shy about leaving a Comment, particularly if they’re not familiar with blogging etiquette. If they see other Comments, it can make it easier to jump in. So here’s my...
by Debbie Weil | Jul 10, 2007 | In the News, Stuff, Uncategorized
I was interviewed yesterday for NPR’s Marketplace on the topic of corporate blogging. Google’s recent blogging gaffe was the jumping off point but the interview was on the more general topic. Trekked down to the Marketplace studio in downtown D.C. in 95...
