by Debbie Weil | Jun 22, 2005 | CEO Bloggers, Stuff, Uncategorized
P.S. Bob Parsons and Go Daddy are no strangers to a bit of controversy. Bob was criticized for spending a reported $2.4M on a TV Super Bowl ad to gain exposure for his fledgling domain name company. His reponse to that here. And I’ve been thinking… maybe I...
by Debbie Weil | Jun 22, 2005 | CEO Bloggers, Stuff, Uncategorized, Writing
Did Go Daddy CEO Bob Parsons miss the memo on corporate blogging guidelines when they sent it around the office? #1 Rule: be smart. Come to think of it, this particular faux pas is not spelled out in any guidelines I’ve read.Here’s what you should NOT do...
by Debbie Weil | Jun 2, 2005 | CEO Bloggers, In the News, Stuff, Uncategorized
It’s official! I’ve just closed a deal with Penguin Portfolio to write a book about corporate blogging. Pub date is 2006. Penguin is the publisher of Seth Godin’s books, including Purple Cow and his new All Marketers Are Liars. As well as some other...
by Debbie Weil | May 11, 2005 | CEO Bloggers, Stuff, Uncategorized
Hugh nails it… and with a cool cartoon to boot. (© Hugh Macleod). He divides your marketing into two parts, using an inner and outer circle. 1. The “internal conversation” your company is having with itself (circle A). 2. The “external...
by Debbie Weil | May 10, 2005 | CEO Bloggers, New New Things, Uncategorized, Writing
Front-page article in today’s USA Today (I’m quoted!) says CEOs refuse to get tangled up in messy blogs. Steve Rubel makes two points about the story: 1. It can be more effective to have a lower-level employee blog “from the gut” of a company...
by Debbie Weil | May 3, 2005 | CEO Bloggers, Events, Fortune 500 Blogs, In the News, Stuff, Uncategorized
I’m delighted to report that Gary Grates, VP Corporate Communications, North America for General Motors has accepted my invite to be the third panelist on IABC’s corporate blogging panel on June 27, 2005. (Here is the description of the session, part of...
