by Debbie Weil | Oct 28, 2004 | In the News, Uncategorized
I ran across this page a while back but just found it again today. Here are dozens of ideas from 37signals to spruce up your Web site, emails and e-commerce strategy before the end of the year online buying splurge (you hope). My favorites: “holidize” your...
by Debbie Weil | Sep 27, 2004 | In the News, Uncategorized
Forget declining open rates and click-throughs… when I invited Chicago subscribers to a WordBiz roundtable last week, 100% of those who RSVP’d showed up. We crammed into a meeting room provided by B2BWorks.net, a B2B marketing agency with offices in...
by Debbie Weil | Sep 21, 2004 | In the News, Uncategorized
Have you heard this one? Thanks to Sean Callahan writing for Crain’s BtoB Online: “How do you say blah, blah, blah on the Internet? The punchline: blog, blog, blog.” Good article about how blogs can help B2B publishers establish a brand.
by Debbie Weil | Sep 21, 2004 | In the News, Uncategorized
Paris-based Thomas Sauzedde writes (en francais) about the advantages & disadvantages of publishing e-newsletters vs. publishing via an RSS feed. As he puts it, “Qui va triompher?” (Which will prevail?) He sees a great future for RSS but says it will...
by Debbie Weil | Sep 16, 2004 | Corporate Blogging, In the News, Uncategorized
A cameraman & a producer came to my office today to film me “blogging” for a segment on the long-running public television show Nightly Business Report. Yup, I was just typing, moving the cursor around, hitting save & publish. But they seemed to...
by Debbie Weil | Sep 16, 2004 | In the News, Uncategorized
Intriguing new study by Poynter EyeTrack takes an in-depth look at how people see or read Web pages on news sites. Study notes that only 4 or 5 people out of a thousand click on an Internet ad. But up to 82% will click on a text-only ad. You can read the whole study...
