Wanna be a WordBiz Insider?

I’m trying something new… instead of mailing every special offer or product promotion to my entire list of e-newsletter subscribers, I’m starting a new *exclusive* WordBiz Insider list. It’s free to join. It gives me a venue to tempt Insiders...

Clever use of audio on a Web site

Wanna see a really clever use of audio on a 1-page Web site? The point is to lure visitors to the page and then get them to sign up for a paid teleseminar series. Click here to see what online conversion expert Alex Mandossian is doing. Be sure to scroll down and go...

Using OPEM to promote your business

I just ran across a great acronym… OPEM. Can you guess what it stands for? Other People’s E-Mail. It comes from B2B government marketing expert (and Washington D.C. colleague) Mark Amtower, who says: “When other respected people endorse you, your...

CONTENT IS FOR EVERYBODY

Content is still king. It’s also queen, prince, princess and every underling you can imagine. That’s according to a report released this week by Pew: Content Creation Online. According to the new study, 44% of U.S. Internet users have posted “their...

FREEBIE DOWNLOAD – WEB METRICS

WebTrends NetIQ has just released their Lessons Learned in Web Analytics in 2003 report. Download the 36-page PDF here. It’s mostly a paean to WebTrends as an analytics tool. But you’ll find some useful nuggets. Canada’s Department of Foreign Affairs...