by Debbie Weil | Oct 4, 2007 | ROI, Stuff, Uncategorized
Here are five tools (via Stephan Becker) to measure the success of a corporate blog. A measurable ROI is a key driver for the launch of any corporate (or CEO) blog, so these are useful – if not definitive. The comments are mine: 1. Google Analytics I love Google...
by Debbie Weil | Apr 23, 2007 | Events, Global, ROI, Social Media, Stuff, Uncategorized
Technorati chairman Peter Hirshberg gave a fab opening keynote at last week’s conference on corporate communication and technology held by The Conference Board in New York. Apologies for taking so long to get this post up. I’ve been going non-stop. I was...
by Debbie Weil | Apr 5, 2007 | ROI, Uncategorized
Dave Sifry’s newest State of the Blogosphere is up. He calls it the State of the Live Web – April 2007. You can gorge on stats and charts relating to the blogosphere. Here’s his summary of what’s new: 70 million weblogs About 120,000 new...
by Debbie Weil | Apr 3, 2007 | ROI, Uncategorized
Always cogent Technorati CEO Dave Sifry is back today with a preview of the April 2007 State of the Live Web. Stay tuned for his full write up which will be replete with charts, stats, observations and analysis. He’s updated the name for his twice annual State...
by Debbie Weil | Mar 19, 2007 | ROI, Stuff, Uncategorized
Stephen Dubner (co-author with Steven Levitt of Freakonomics) ponders the question of who Comments on blog posts and why. Most readers don’t leave comments. In fact, “the ratio of readers to commenters is gigantic,” he notes. Then he riffs about this...
by Debbie Weil | Feb 27, 2007 | Events, ROI, Social Media, Uncategorized
My friends over at Melcrum Publishing are running a Social Media Usage survey. Click here to take it (it’s quick). You get a nifty free download at the end: Melcrum’s Quick Start Guide to Social Media for Internal Communicators (a 23-page PDF). The survey...
