by Debbie Weil | Feb 7, 2007 | Corporate Blogging, ROI, Uncategorized
Forrester’s Charlene Li and several colleagues have published a new best practices study on The ROI of Blogging. It’s fascinating reading for those of us who’ve been wrestling with the question of how you can quantify the impact of a corporate blog....
by Debbie Weil | Feb 2, 2007 | CEO Bloggers, ROI, Stuff, Uncategorized
I’m running a quick survey on corporate and CEO blogging. It’s aimed at marketing, PR and communications professionals. And any other execs who read this blog. And it’s designed as a reality check. Lots of smart folks (Jeremiah Owyang is one) are...
by Debbie Weil | Jan 24, 2007 | Case Studies, ROI, Stuff, Uncategorized
Edelman recently released two new studies: 1. 3rd Annual New Frontiers in Employee Communcations (download the PDF here) and 2. A Corporate Guide to the Blogosphere (links to Edelman Europe CEO David Bain’s blog entry; download the PDF here) They also 3....
by Debbie Weil | Dec 19, 2006 | In the News, ROI, Stuff, Uncategorized
In a word, no. At least not the corporate blogosphere. Gartner is predicting that blogging will peak; that there will be a leveling off of the rapid growth in the number of blogs in the first half of 2007. Reporters have been calling me about this (as if I should...
by Debbie Weil | Dec 6, 2006 | Events, ROI, Stuff, Uncategorized
Fleishman-Hillard Paris L to R: Cyrille Arcamone, Debbie Weil, Florence Giuly-Davis, Nadège Hariti, Nadia Graf and Céline Becam Originally uploaded by wordbiz. Had the pleasure of working with the folks at Fleishman-Hillard Paris to introduce The...
by Debbie Weil | Nov 29, 2006 | Fortune 500 Blogs, In the News, ROI, Social Media, The Corporate Blogging Book, Uncategorized, YouTube
Just got off a pre-recorded interview with Pete Blackshaw for my new Internet radio show on VoiceAmerica (TM) Business: The Corporate Blogging Show. This edition airs next Tuesday (Dec. 5, 2006) at 12 noon Pacific in the regular timeslot. Pete is CMO of Nielsen...
