Debbie Weil
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5 (free) tools to measure the success of a corporate blog

by Debbie Weil | Oct 4, 2007 | ROI, Stuff, Uncategorized

Here are five tools (via Stephan Becker) to measure the success of a corporate blog. A measurable ROI is a key driver for the launch of any corporate (or CEO) blog, so these are useful – if not definitive. The comments are mine: 1. Google Analytics I love Google...

Technorati’s Peter Hirshberg on Japanese bloggers, Jello and the shoe shine guy

by Debbie Weil | Apr 23, 2007 | Events, Global, ROI, Social Media, Stuff, Uncategorized

Technorati chairman Peter Hirshberg gave a fab opening keynote at last week’s conference on corporate communication and technology held by The Conference Board in New York. Apologies for taking so long to get this post up. I’ve been going non-stop. I was...

Technorati’s new State of the Live Web report: all systems a go, blogosphere continues to expand, Ja

by Debbie Weil | Apr 5, 2007 | ROI, Uncategorized

Dave Sifry’s newest State of the Blogosphere is up. He calls it the State of the Live Web – April 2007. You can gorge on stats and charts relating to the blogosphere. Here’s his summary of what’s new: 70 million weblogs About 120,000 new...

Newest State of the (Live) Web from Technorati’s Dave Sifry

by Debbie Weil | Apr 3, 2007 | ROI, Uncategorized

Always cogent Technorati CEO Dave Sifry is back today with a preview of the April 2007 State of the Live Web. Stay tuned for his full write up which will be replete with charts, stats, observations and analysis. He’s updated the name for his twice annual State...

Freakonomics blog ponders the question of who comments on blogs: great reading

by Debbie Weil | Mar 19, 2007 | ROI, Stuff, Uncategorized

Stephen Dubner (co-author with Steven Levitt of Freakonomics) ponders the question of who Comments on blog posts and why. Most readers don’t leave comments. In fact, “the ratio of readers to commenters is gigantic,” he notes. Then he riffs about this...

Take Melcrum’s Social Media Survey

by Debbie Weil | Feb 27, 2007 | Events, ROI, Social Media, Uncategorized

My friends over at Melcrum Publishing are running a Social Media Usage survey. Click here to take it (it’s quick). You get a nifty free download at the end: Melcrum’s Quick Start Guide to Social Media for Internal Communicators (a 23-page PDF). The survey...
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Popular articles

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