Debbie Weil
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Corporate blogging still occupies a tiny corner of the blogosphere

by Debbie Weil | Jul 20, 2006 | ROI, Stuff, Uncategorized

Reading between the lines of Pew’s latest report on blogging, it’s clear that corporate or business blogging is growing slowly and still occupies its own tiny – but evolving – niche in the blogosphere. Don’t be fooled, however. Despite...

So all those Fortune 500s not yet blogging should read The Corporate Blogging Book, right?!

by Debbie Weil | Jul 14, 2006 | ROI, Stuff, The Corporate Blogging Book, Uncategorized

eMarketer’s new report on business blogging says big companies aren’t jumping into the blogosphere (at least with their own blogs) like lemmings. Er, given how risk averse corporations are, those numbers seem on target. And given the thrashing Dell has...

Win a *signed* souvenir edition of The Corporate Blogging Book!

by Debbie Weil | Jun 21, 2006 | ROI, The Corporate Blogging Book, Uncategorized

It’s the pre-publication “bound galley” version – a collector’s item! Keep it on your shelf or sell it on eBay (kidding… well, who knows?). I’ve got TWO copies left that I will sign and send to TWO lucky winners. All you have...

When it comes to word of mouth marketing, mom-fluentials are, uh, influential

by Debbie Weil | Jun 12, 2006 | Marketing, ROI, Uncategorized

We knew that, of course. But along comes a Burson-Marsteller study that proves it. Mom-fluentials are described as “online moms who are also public opinion leaders.” As B-M puts it,”Mom-fluentials issue warnings and make recommendations [about...

Charlene Li says the ROI of her blogging is significant, but she’d rather not quantify it

by Debbie Weil | Jun 5, 2006 | ROI, Uncategorized

Forrester analyst Charlene Li writes today that “it’s not about the math” and says she wishes she hadn’t tossed out $1 million in new business as a quantifiable metric for the effectiveness of her blog. For the record, I am the guilty party who...

49% won’t use blogs in the next year, according to Forrester Research

by Debbie Weil | May 30, 2006 | ROI, Uncategorized

In a survey of 259 interactive marketers, Forrester Research found that 49% say they have no plans to use blogs in the next year. Why? Because email and search engine marketing are working fine. And because they don’t have the resources to dive into emerging...
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