by Debbie Weil | Sep 13, 2008 | Corporate Blogging, ROI, Uncategorized
Gartner annually releases a Hype Cycle for Emerging Technologies. Take the hype cycle construct with a grain of salt, if you will. But I love the chart. The 2008 hype cycle report illustrates that corporate blogging is now on the upward slope of...
by Debbie Weil | Aug 14, 2008 | ROI, Social Media, Uncategorized
For many companies and executives, the hardest thing to swallow about blogging or any form of social media is the unpredictability. The fear is that you might be opening a pandora’s box. What will spur negative feedback? What will spark a controversy? Prompt a...
by Debbie Weil | Mar 13, 2008 | ROI, Social Media, Stuff, Uncategorized
I found myself using the phrase Return on Influence last week in talking to a reporter about the value of corporate blogging. I didn’t invent it. Heck, there’s nothing new under the sun these days. See Useful Links below. And thanks to Valeria Maltoni for...
by Debbie Weil | Feb 8, 2008 | ROI, Stuff, Uncategorized
Here’s yet another reason to get into the corporate blogging game in 2008… According to a survey by communications firm Brodeur (announced at the CES in Las Vegas last month), journalists are heavy users of the blogosphere for research and quick reporting....
by Debbie Weil | Nov 8, 2007 | ROI, Stuff, Uncategorized
I’ve been working with Sarah Lewis of Blogging Expertise for about two years. She did the custom design for this blog and also designed my main site at debbieweil.com. But until today, when I bumped into Sarah in the hall at BlogWorld Expo in Las Vegas,...
by Debbie Weil | Nov 8, 2007 | Events, In the News, ROI, Uncategorized
Flying out to Las Vegas from D.C. yesterday (to speak at BlogWorld Expo) I found myself sitting next to Whitney Matheson, USA Today’s (hugely popular) pop culture blogger. Whitney’s Pop Candy, if you’re not familiar with it, is the paper’s most...
