Debbie Weil
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Corporate Blogs Are Within 2 Years of Mainstream Adoption, According to Gartner

by Debbie Weil | Sep 13, 2008 | Corporate Blogging, ROI, Uncategorized

Gartner annually releases a Hype Cycle for Emerging Technologies. Take the hype cycle construct with a grain of salt, if you will. But I love the chart. The 2008 hype cycle report  illustrates that corporate blogging is now on the upward slope of...

Stepping Out of Your Comfort Zone: Whether It’s Social Media or a Painting Class

by Debbie Weil | Aug 14, 2008 | ROI, Social Media, Uncategorized

For many companies and executives, the hardest thing to swallow about blogging or any form of social media is the unpredictability. The fear is that you might be opening a pandora’s box. What will spur negative feedback? What will spark a controversy? Prompt a...

More on the ROI of Social Media: Return on Influence

by Debbie Weil | Mar 13, 2008 | ROI, Social Media, Stuff, Uncategorized

I found myself using the phrase Return on Influence last week in talking to a reporter about the value of corporate blogging. I didn’t invent it. Heck, there’s nothing new under the sun these days. See Useful Links below. And thanks to Valeria Maltoni for...

Over three quarters of reporters get story ideas from blogs

by Debbie Weil | Feb 8, 2008 | ROI, Stuff, Uncategorized

Here’s yet another reason to get into the corporate blogging game in 2008… According to a survey by communications firm Brodeur (announced at the CES in Las Vegas last month), journalists are heavy users of the blogosphere for research and quick reporting....

Meeting blog designer Sarah Lewis for the first time

by Debbie Weil | Nov 8, 2007 | ROI, Stuff, Uncategorized

I’ve been working with Sarah Lewis of Blogging Expertise for about two years. She did the custom design for this blog and also designed my main site at debbieweil.com. But until today, when I bumped into Sarah in the hall at BlogWorld Expo in Las Vegas,...

USA Today pop culture blogger Whitney Matheson gets over 1,800 comments on a slow day

by Debbie Weil | Nov 8, 2007 | Events, In the News, ROI, Uncategorized

Flying out to Las Vegas from D.C. yesterday (to speak at BlogWorld Expo) I found myself sitting next to Whitney Matheson, USA Today’s (hugely popular) pop culture blogger. Whitney’s Pop Candy, if you’re not familiar with it, is the paper’s most...
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