by Debbie Weil | Feb 6, 2006 | CEO Bloggers, Stuff, Uncategorized
That’s a topic I discuss in The Corporate Blogging Book in a chapter devoted to CEO bloggers. It’s also the topic of an article in today”s Toronto Globe and Mail. It quotes Jim Estill, CEO of Synnex Canada, who started blogging soon after his company...
by Debbie Weil | Feb 2, 2006 | Events, New New Things, Podcasting, Stuff, Uncategorized
It’s no longer a question of “what” (as in “what in heck is a blog?”). The question I get most often these days is “how.” “How do we incorporate blogging into our marketing?” “What about RSS, podcasting and...
by Debbie Weil | Jan 31, 2006 | The Corporate Blogging Book, Uncategorized
I’ve gotten the copy-edited [does copy-edited have a hyphen?? that’s the kind of thing the copyeditor knows… and I don’t] manuscript back from Portfolio and am going through it page by page. I feel like I’m back in sixth grade. It’s...
by Debbie Weil | Jan 26, 2006 | Marketing, Uncategorized
* * * * 4 star review Email marketing may be out of fashion with all the talk of RSS, IMing and text messaging, but it’s as powerful and effective as ever. That’s the good news. The bad news is that there are dozens of variables to consider now that email...
by Debbie Weil | Jan 19, 2006 | CEO Bloggers, Fortune 500 Blogs, Stuff, Uncategorized
David Kline, co-author of one of the handful of books published thus far on blogging (Blog! How the Newest Media Revolution Is Changing Politics, Business and Culture) just emailed to say he’s working on an article about what’s holding the F500 back from...
by Debbie Weil | Jan 17, 2006 | Free Downloads, Uncategorized
Just out today is MarketingSherpa’s 2006 Marketing Wisdom report. It’s a great example of using your customers to create content for you. The Sherpa folks sent out a survey link in December asking the 100,000-plus readers of their email newsletters to...
