by Debbie Weil | Feb 14, 2006 | The Corporate Blogging Book, Uncategorized
Raced to the FedEx up the street on Saturday afternoon (Feb. 11, 2006) to make the 4 PM cut off. I had promised my ever patient editor, Adrienne Schultz, that I’d get the copyedited manuscript back to Penguin Portfolio’s lower Manhattan office first thing...
by Debbie Weil | Feb 13, 2006 | ROI, Uncategorized
Not everyone, according to MarketingVox. The latest Gallup poll says:Gallup’s latest examination of Americans’ online habits finds that one in five Web users read Web-logs, or “blogs,” either frequently or occasionally. Though this translates...
by Debbie Weil | Feb 12, 2006 | New New Things, Stuff, Uncategorized
As far as I can tell, Canadian blogger Dave Pollard is brilliant, eccentric and unbelievably prolific. A literary and technology geek/genius, he writes a blog for Salon called How to Save the World with essays on topics ranging from “environmental...
by Debbie Weil | Feb 12, 2006 | General, New New Things, ROI, Stuff, Uncategorized
Here’s a great resource page with information about business blogging. Links to studies, best practices, Top Tens, Top Elevens, etc. Prepared by Cymfony, a market research firm that uses a proprietary content analysis engine to scour the Web. BTW, if it...
by Debbie Weil | Feb 10, 2006 | Fortune 500 Blogs, In the News, Stuff, Uncategorized
This is the newest wrinkle in corporate blogging. It’s brilliant and it’s a simple concept. Coke has found six smart university students (from China, the U.S., Austria, Germany, Canada and Italy) to blog the Torino Winter Olympic Games for them. Torino...
by Debbie Weil | Feb 6, 2006 | Marketing, New New Things, Uncategorized
Fred Wilson nails it. Because RSS still isn’t “brain dead simple.” For non-geeks it’s still too confusing to set up an RSS newsreader, to find – or aggregate – all the feeds you’re interested in, to subscribe, etc. The RSS vs....
