by Debbie Weil | Jun 29, 2005 | Events, Uncategorized
Here’s my write up of the presentation at this week’s IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless. The 2005...
by Debbie Weil | Jun 28, 2005 | CEO Bloggers, Fortune 500 Blogs, Stuff, Uncategorized, Writing
This is what you get on a blog that you won’t get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems: One of the big upsides of my job is hobnobbing. I clearly didn’t check with our corporate communications team...
by Debbie Weil | Jun 28, 2005 | Events, In the News, ROI, Stuff, Uncategorized
Had a blast this week moderating IABC’s blog panel here in D.C. It was wonderful to meet several corporate bloggers face to face that I’ve been emailing and speaking with by phone: Paul Rosenfeld, Intuit’s blogging evangelist and the force behind the...
by Debbie Weil | Jun 28, 2005 | In the News, Uncategorized
Here’s my write up of the presentation at yesterday’s IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless.
by Debbie Weil | Jun 28, 2005 | CEO Bloggers, Events, Fortune 500 Blogs, Stuff, Uncategorized
Had a blast yesterday moderating IABC’s blog panel here in D.C. It was wonderful to meet several corporate bloggers face to face that I’ve been emailing and speaking with by phone: Paul Rosenfeld, Intuit’s blogging evangelist and the force behind the...
by Debbie Weil | Jun 22, 2005 | CEO Bloggers, Stuff, Uncategorized
P.S. Bob Parsons and Go Daddy are no strangers to a bit of controversy. Bob was criticized for spending a reported $2.4M on a TV Super Bowl ad to gain exposure for his fledgling domain name company. His reponse to that here. And I’ve been thinking… maybe I...
