by Debbie Weil | Jan 13, 2005 | Stuff, Uncategorized
I spoke to a great group today, Washington Women in PR, on the topic of Blogs, RSS and PR. One of the questions hit a note I’ve heard many times. “I’m a small business and overwhelmed with responsibilities. How can I add a blog to my list of...
by Debbie Weil | Jan 13, 2005 | General, Uncategorized
Microsoft’s best-known blogger Robert Scoble is teaming up with PR consultant Shel Israel to write a book about… you guessed it… blogging. They’ve set up an intriguingly transparent blog to document the process of writing the book, The Red...
by Debbie Weil | Jan 13, 2005 | General, Uncategorized
Here are some new CEO or top exec blogs: Rich Marcello, HP Senior VP and GM; Andy Lark, Sun Microsystems’ VP of Global Communications; David Kistle, IABC chair; David Krane, Google’s Director of Corporate Communications; and Bob Lutz, GM’s Vice...
by Debbie Weil | Jan 13, 2005 | Free Downloads, Uncategorized
MarketingSherpa just released their annual “Wisdom Report.” It’s a 46-page PDF and a free download. Good section on pages 33 – 35 on PR & blogging. B.L. Ochman writes about how blogs have an almost magical ability to get high search engine...
by Debbie Weil | Jan 13, 2005 | Marketing, Uncategorized
That’s according to research by email vendor EmailLabs. Average read-time (yes, this is a new metric for email marketing) is a measly 15 – 20 seconds for an e-newsletter or email promotion. Useful article in MarketingSherpa explains exactly what this means...
by Debbie Weil | Jan 13, 2005 | Stuff, Uncategorized
From Joe Carter who writes The Evangelical Outpost. I had a hard time finding his name. A basic tip for a blog… include your name, company name and contact info on your blog template. I’m amazed at the number of bloggers who fail to do this. Part...
