by Debbie Weil | Dec 15, 2004 | Stuff, Uncategorized
I just finished writing & editing this new guide. Ever notice how the last thing you wrote is your favorite. So… at risk of sounding a bit salesy I thought you might be interested in how you can snag a complimentary copy of this 38-page PDF guide....
by Debbie Weil | Dec 14, 2004 | Free Downloads, Uncategorized
This is a nifty 17-page PDF with tons of stats in it about the current state of email marketing: click-throughs, landing pages, corporate filtering, etc. A great teaser for the complete version of MarketingSherpa’s 2005 Email Marketing Metrics Guide.
by Debbie Weil | Dec 14, 2004 | Marketing, Uncategorized
Useful article in MarketingSherpa about how to get the most out of the “Welcome” letter that your e-newsletter mailing service generates (or should be generating). Yes, it’s true. Your “Welcome” email to your new subscribers will most...
by Debbie Weil | Dec 7, 2004 | Free Downloads, Uncategorized
Thanks to Dee Rambeau for a pointer to a 21-page PDF report from Morgan Stanley’s Mary Meeker and Brian Pitz on why “next generation content” (as they call it) will “gain usage / revenue traction in 2005.” Ahh, the business case for...
by Debbie Weil | Dec 7, 2004 | Uncategorized, Writing
I love it when The New York Times says it for me: What Corporate America Can’t Build: A Sentence. Article on front page of today’s paper bemoans astounding lack of basic writing skills among corporate employees. Reporter Sam Dillon cites a study...
by Debbie Weil | Dec 7, 2004 | General, Uncategorized
You’re not surprised, are you? Blog (er, “blawg”) was the most frequently looked-up word in 2004, according to Merriam-Webster Online. Followed by (you guessed it) incumbent, electoral… and peleton at #7. DMNews editor-in-chief Tad Clarke notes...
