Rick’s Blog Post on 5 Blog Questions

It’s great to get the exposure in MarketingFix but Rick Bruner misread my recent article, 5 key questions you’ve been dying to ask about business blogs. I didn’t say that blogs would replace e-newsletters. I merely posed the question. My answer was,...

Dare Businesses Tread

Kathleen Goodwin, ceo of iMakeNews, took over the column I launched for ClickZ on E-newsletter Strategies. If I do say so, she's buzzing along nicely as a columnist. Read her cogent argument for why businesses should consider blogging: Weblogs: Dare We Go There?...

Map of the blogosphere

In case you're wondering… click here to see a graphical depiction of the blogosphere. In other words, a map of the A-list bloggers. And specifically, those whose blogging has an impact on mainstream media. The four points of the compass on this map are:...

It’s Back… Buzz, That Is

Last week, the energy and excitement of attendees at ClickZ's June 2003 Weblog Business Strategies Conference, the first mainstream blogging conference, was palpable. This week the buzz is from the West Coast where @d:tech is playing to a sell-out crowd in San...

How Often To Blog?

Hmm… good question. Just as there are best practices for how often to send an e-newsletter (monthly is a good bet), so is there an etiquette for how often to blog. I've been reading up on this as well as scouting around to look at the date stamps on some...