Debbie Weil
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Q & A With Mashable’s Adam Hirsch on Summer of Social Good

by Debbie Weil | Aug 24, 2009 | Events, Social Media, Uncategorized

  Mashable COO Adam Hirsch has been pouring energy into the Summer of Social Good campaign since he began organizing it in January 2009 and since it launched on June 1st. In just four days this unique online fundraising effort – built around the velocity...

Review of Michael McLaughlin’s New Book About Selling Professional Services

by Debbie Weil | Aug 24, 2009 | Books, Uncategorized

I’m a fan* of Michael McLaughlin’s previous work (he’s co-author of Guerrilla Marketing for Consultants) so I was predisposed to like his new book Winning the Professional Services Sale. However, my heart sank at the long, jargon-y title and...

Advanced PR Writing for the Web

by Debbie Weil | Aug 20, 2009 | General, Uncategorized

Corporate Blogging Inches Up Gartner’s Slope of Mainstream Adoption

by Debbie Weil | Aug 13, 2009 | Corporate Blogging, Stats & Studies, Uncategorized

According to Gartner’s just released 2009 Hype Cycle for Emerging Technologies, corporate blogging is inching up towards mainstream adoption, while Twitter may be encountering a backlash. It’s been a slow steady climb since 2005, as I’ve noted here...

Writing Exercise: Parody of John McPhee

by Debbie Weil | Aug 12, 2009 | Stuff, Uncategorized, Writing

One of the ways to sharpen your writing chops is to parody another author. I’m interested in improving my skills at creative nonfiction so I’ve been reading John McPhee. Here’s my little parody, based on a Japanese sumi-e art class I’ve been...

1,2,3 Blog! Jumping into Prose Beyond 140 Characters

by Debbie Weil | Aug 11, 2009 | Books, Uncategorized

Psyching yourself up to jump off a cliff into water twinkling below you shout “1,2,3, Go… ” I feel the same way as I contemplate jumping into regular blogging after being lazy and sporadic and reliant on 140 bursts on Twitter. So here goes; this is...
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