by Debbie Weil | Apr 15, 2007 | Speaking, Uncategorized
April 12, 2007 teleconference available as a PDF transcript and MP3 audio recordingWhen the rubber meets the road, the content of your blog is what will determine its success or failure. By content I mean the topics, the writers, the voice, the links, the Comments...
by Debbie Weil | Apr 14, 2007 | The Corporate Blogging Book, Uncategorized
Just noticed this on my Amazon page. It seems very cool. Click here to see how it works.
by Debbie Weil | Apr 14, 2007 | Uncategorized, Writing
Well, because it’s fun and funny if it works. And because it predisposes the reader to feel positive (even warm and fuzzy) about the blogger. And that’s a great way to start the conversation and strengthen the connection with your audience. MSM (mainstream...
by Debbie Weil | Apr 12, 2007 | Case Studies, Stuff, Uncategorized
Take a look at Kryptonite’s newly-launched corporate blog, Unbreakable Bonds. It looks pretty good and it’s written by the company’s renowned PR chief, Donna Tocci. Remember way back to 2004 when Kryptonite was the poster child of the blogosphere as...
by Debbie Weil | Apr 10, 2007 | In the News, Uncategorized
The article is about individuals whose blogs get noticed by recruiters. But it could just as easily be about companies. As I said to reporter Sarah Needleman: “Job seekers who blog increase the odds that a potential employer will find information online that the...
by Debbie Weil | Apr 10, 2007 | In the News, The Corporate Blogging Book, Uncategorized
I was quoted in today’s Wall Street Journal in a well-researched story by reporter Sarah Needleman: How Blogging Can Help You Get a New Job (free access to this article – I think). “Everybody has an online identity whether they know it or not, and a...
