by Debbie Weil | Mar 22, 2007 | CEO Bloggers, Global, Uncategorized, YouTube
It’s always nice to have a “brain” when your name is Brain and I can truthfully report that David Brain, president and CEO of Edelman Europe, is scary smart. Had the pleasure of having tea with him yesterday afternoon in London. After we chatted for...
by Debbie Weil | Mar 22, 2007 | Speaking, Uncategorized
I was back in London to do a two-hour workshop for another Melcrum conference – The Social Media Forum for Internal Communicators. This was a great conference with close to 200 attendees from Global 1000 brands, including BT, Microsoft, IBM, etc.Read about...
by Debbie Weil | Mar 21, 2007 | Events, Uncategorized
Run, don’t walk to see Get A First Life, a parody of Second Life, the virtual world that’s getting increasing attention from the business world. Look carefully: it’s a bit X-rated. Neville Hobson pointed us to this in his presentation at...
by Debbie Weil | Mar 21, 2007 | Events, Fortune 500 Blogs, Stuff, Uncategorized
Melcrum’s Social Media Forum started off with a bang here in London with an excellent presentation on social media by IBM’s Philippe Borremans (my co-conspsirator in the China Blogging Tour). Why is IBM using blogs, wikis and RSS, he asked? Because the...
by Debbie Weil | Mar 19, 2007 | Stuff, Uncategorized
Good article. Rounds up the usual reasons for why more CEOs aren’t blogging: – fear (perception of risk)- time commitment- nothing interesting to say- don’t know how to measure ROI The writer, Catherine P. Taylor, opines that CEO blogs may be more...
by Debbie Weil | Mar 19, 2007 | ROI, Stuff, Uncategorized
Stephen Dubner (co-author with Steven Levitt of Freakonomics) ponders the question of who Comments on blog posts and why. Most readers don’t leave comments. In fact, “the ratio of readers to commenters is gigantic,” he notes. Then he riffs about this...
