MarketingSherpa’s Top 10 blogs about marketing… plus others worth your time
MarketingSherpa has just announced the results of their readers’ votes for 2006 Top 10 Favorite Marketing Blogs. If you’re looking for some new blogs to troll, this is a good list to start…
Something cool you can do with your name in a Comments link
The two faces of WOMM: creationist vs. evolutionist
One of the more provocative ideas that came out of last week’s WOMMA conference in San Francisco was the notion that there are two kinds of WOMM (word of mouth marketing): creationist and…
Melcrum’s Robin Crumby says TCBB “rocked his world”
Book publication date!
Finally! The Corporate Blogging Book will be published today and available through Amazon as well as bookstores. Order it through this link and help my Amazon ranking shoot up! Think of it as your tiny contribution to Web 2.0, the…
Win a *signed* souvenir edition!
It’s the softcover pre-publication version of my book – a collector’s item! Keep it on your shelf or sell it on eBay (kidding… well, who knows?). I’ve got two copies left that I will sign and send to two lucky winners. All you have to do is enter our 2nd…
read moreWin a *signed* souvenir edition of The Corporate Blogging Book!
It’s the pre-publication “bound galley” version – a collector’s item! Keep it on your shelf or sell it on eBay (kidding… well, who knows?). I’ve got TWO copies left that I will sign and send…
Robert Scoble and Shel Israel at the podium at WOMBAT 2 in San Francisco
Live blogging this. I’ll pull out a few nuggets from their keynote at Day 2 of WOMMA‘s WOMBAT 2 (Word of Mouth Basic Training).
Shel’s up first.
Shel admits that he started writing Naked Conversations as a reporter — as a topic to cover – but along the…
read moreComparing the presentation styles of Seth Godin, Guy Kawasaki and Tom Peters
This post was updated on June 15, 2011.
Great post over on Presentation Zen that includes links to comparison video clips of biz author/gurus Seth Godin, Guy Kawasaki* and Tom Peters.
Good writing is important. But good…
read moreE-newsletters aren’t dead yet
Amidst all the blather about blogs, there’s one e-marketing phenomenon that isn’t dead yet. Yup, it’s e-newsletters. Usability guru Jakob Nielsen has just revisited a study he did two years ago and has this to say:
“The average time allocated to a newsletter after…
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Brian Carroll shows us Book Launch 2.0 with the release of “Lead Generation for the Complex Sale”
Way to go, Brian! It’s exciting when a fellow author hits publication day and can announce the official release of his book: Lead Generation for the Complex Sale (McGraw-Hill, ISBN 0071458972, $24.95).
2.0: the new way to publicize your book release
Good Blog Bad Blog: How to Get Started… and Get it Right
Is FEAR the operative word when you think about blogging? Let me demystify the blogosphere for you. As a corporate blogging consultant I help you cut through the jargon and the hype. I clarify what you can achieve through an external or internal blog and what the specific steps…
read moreTip #5: How to uncover your “story” for an effective corporate blog
See today’s issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers.
Repeat after me: it’s not about your widgets.
Swallow that thought and then brainstorm about issues / topics / lifestyles that your customers are interested in, need to know or are…
read moreTip #5: How to uncover your “story” for an effective corporate blog
See today’s issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers.
Hint: it’s not about your widgets
Unless you’re GM and sell cars, your widgets themselves are rarely a good topic for your blog.
read moreWhen it comes to word of mouth marketing, mom-fluentials are, uh, influential
We knew that, of course. But along comes a Burson-Marsteller study that proves it. Mom-fluentials are described as “online moms who are also public opinion leaders.” As B-M puts it,
“Mom-fluentials issue warnings and make recommendations [about purchase decisions]. [A] majority of their friends follow on their advice.”
Interesting study, but…
read moreCharlene Li says the ROI of her blogging is significant, but she’d rather not quantify it
Forrester analyst Charlene Li writes today that “it’s not about the math” and says she wishes she hadn’t tossed out $1 million in new business as a quantifiable metric for the effectiveness of her blog. For the record, I am the guilty party who picked up on her…
read moreWOMMA folks are ladling out a rich stew of blogs, ezines, research to promote WOMBAT-2 in San Franci
Great Corporate Blogs – San Francisco
I’m moderating a Great Corporate Blogs panel featuring Pinny Gniwisch, VP, Marketing, Ice.com and Marc Schiller, CEO, Electric Artists at WOMMA‘s 2nd mega WOMBAT-2 (Word of Mouth Basic Training). Location: Hilton San Francisco Time: Wednesday June 21, 2006 – 11:00…
Flowers from CEO blogger Zane Safrit and a great review from Kirkus Reports
What more could a girl ask for in one day? Well, Adrienne Schultz, my wonderful editor at Penguin Portfolio, shipped me a sample of the book cover – hot off the press (see left). It looks great. Wow, it’s a real book! And Zane Safrit,…
49% won’t use blogs in the next year, according to Forrester Research
In a survey of 259 interactive marketers, Forrester Research found that 49% say they have no plans to use blogs in the next year.
Why?
Because email and search engine marketing are working fine. And because they don’t have the resources to dive into emerging media –…
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