The cover for The Corporate Blogging Book

Book_cover_with_lutz_forewordSo waddya think? I kind of like it. There’s been some discussion about whether “Hello” is the right word for the thought bubble.  I think it’s open-ended and neutral enough that it’s fine. Kudos to Penguin Portfolio’s designer!

Click image to see…

read more

GM’s Smallblock Engine blog shuts down, but that’s OK

GM’s Smallblock Engine blog shuts down tomorrow after exactly one year, perhaps the first highly-publicized Fortune 500 blog to bite the dust. This sounds like a natural death. It was an event-driven blog, created for the 50th anniversary of the Corvette’s small-block engine. And the party is over. Makes…

read more

Finally, The Corporate Blogging Book is coming together

It’s like childbirth. (Apologies if this metaphor doesn’t work for you.) Scary, exhilarating and, yes, painful. To be precise, it feels like the last stage of giving birth. Suddenly it’s going faster, there’s an unstoppable momentum and you know there will be a result that will make it all worthwhile.…

read more

Why Bush should blog

I’m kidding, of course. But the thought did occur to me upon reading this morning’s coverage of the indictment of White House top aide Scooter Libby (Vice President Cheney’s chief of staff). Quoted in the Washington Post is David King of Harvard’s Institute of Politics:

“Bush (ought to) at least…

read more

So what could your organization do with a blog?

In writing the chapter called “What Your Organization Could Do With a Blog” I’ve rounded up all the usual suspects. A partial list:

  • Blogging as a complement to (or replacement for) traditional PR
  • Blogs as the new corporate Web site
  • Blogs and microbrands (thanks to Hugh Macleod)

I queried…

read more