Sun Microsystem’s Jonathan Schwartz can’t play practical jokes on his blog
Intriguing interview in ZDNet Australia with Sun Microsystem’s CIO Bill Vass. Says that Sun’s chief blogger Jonathan Schwartz has been advised he can’t play practical jokes on his blog. For example, suggesting on April Fool’s day that Sun is planning to buy Novell. Aaah, the sobering realities of…
read moreAdvice to corporate & senior executive bloggers from GM’s Bob Lutz: “Jump”
On the fence about starting a corporate blog authored by senior execs? Bob Lutz, who is GM’s CBO (Chief Blogging Officer) as well as global vice chairman for product development, says: just do it. From an article written by Lutz for Information Week: Nothing To Fear From Executive…
read more1st blogging summit for advocacy, PR & government affairs folks
Some 125 advocacy, PR, trade association and government affairs types packed into the hall of the U.S. Chamber of Commerce in D.C. yesterday for Blogging 101 for K Street. Impressive turnout! I shared a panel with Ken Deutsch, executive VP of Issue Dynamics, Inc. and Pat Cleary,…
read moreBlogging 101 K Street
I’m on a panel tomorrow speaking about corporate blog writing tips for a conference here in D.C. – Blogging 101 K Street. (Hope I’m over the summer flu which I’m fighting today. Yuck.) Joining me are Ken Deutsch of public affairs firm Issue Dynamics and Pat Cleary…
read moreYes Virginia, you can measure word-of-mouth marketing
The WOMMA (Word of Mouth Marketing Association) folks released yesterday what they’re calling a new set of standards to measure the impact – and ROI – of word-of-mouth marketing. Download WOMMA’s 12-page PDF here. It explains measurement terms and methodology – including the WOMUnit, the “single unit” of…
read moreGo Daddy CEO Bob Parsons on stirring up controversy – and sales – with his blog
“Nothing I do gets sanitized. Every once in a while I venture into an area that’s a bit controversial and I’ll take the beating that goes along with it.” – Bob Parsons
I interviewed Go Daddy CEO blogger Bob Parsons yesterday for the book. He’s a character. Flamboyant, irreverent…
read moreCarole Matthews of Inc.com on Fear of Blogging
Was interviewed yesterday by Carole Matthews, senior editor of Inc.com. She’s writing an article about “top blogging tips” (I’ll post the URL when it’s published) and asked me a bunch of questions. It was more than an interview really. We had a great conversation. We found ourselves musing over…
read moreMore on mixing politics with business blogging
Sensible advice on corporate blogging policies
More on corporate blogging guidelines by David Pollard. He points out that there are 3 kinds of “corporate” blogs:
- personal, employee blogs
- official corporate blogs
- internal blogs on a corporate intranet
And a 4th category: reading (and commenting on) other blogs as part of business research. I like the way he…
read moreBlogging your book is a must
You gotta have a book blog to create buzz around your book. I knew that when I set up this blog. But it’s confirmed in yesterday’s New York Times in an article, Dear Blog: Today I Worked on My Book. The article quotes three nonfiction authors on their blogs…
read moreStepping back into pre-editorial mode to compile the book
I’m more of a hare than a tortoise in my approach to writing. And frankly, that’s not a good thing when you’re working on a book. So I’m going to step back into a pre-editorial mode for a week or so to compile more notes, key points, resource links,…
read moreJapanese, New Zealand and French CEOs who blog
Sunday afternoons always seem to be a good time to surf around a bit. Even on a holiday weekend. I’ve just added four new CEO bloggers to the list at right: Michel Edouard Leclerc, CEO of the E. Leclerc grocery chain in France, has a spiffy looking blog; technology…
read moreSurvey says corporate blogging lives up to all the hype
A new survey says (according to a Yahoo! press release) that corporate blogging does in fact live up to “all the hype.” Specifically, a thoughtful and authentic corporate blog can 1) establish a company as a, well, thought leader and 2) improve search engine rankings. You can …
read moreTwo-year anniversary of debbie’s blog… please visit my BlogWrite for CEOs blog!
Hmmm, how to celebrate. Well, I’m going to take a break… Hope you’ll indulge me. debbie’s blog is on hiatus while I write a book about corporate blogging for Penguin. Please take a minute to click on over to my book blog and also my blog about…
read moreWhen you don’t know what to write on your blog
This is hilarious… well, funny. It’s a master list of Top 10 wise comments you can “paste in” to your blog to sound like you’re plugged in and part of the blogging cognoscenti. Most of the blognoscenti are opining the same thing… about the importance – or non-importance -…
read moreFree blogging guide: Top 7 Tips to Write an Effective Business Blog
Hey, your copy of this 15-page guide is FREE when you subscribe to my e-newsletter, WordBiz Report. Here’s what online copywriting guru Nick Usborne says about the guide: “It’s a brief and useful introduction for those who are…
Lessons learned from McDonald’s
Here’s my write up of the presentation at this week’s IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless. The 2005 IABC conference was terrific and I met…
read moreSun Microsystems’ Jonathan Schwartz on what’s cool
This is what you get on a blog that you won’t get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems:
One of the big upsides of my job is hobnobbing. I clearly didn’t check with our corporate communications team before saying…
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Staring down fear of blogging at IABC blog panel
Had a blast this week moderating IABC’s blog panel here in D.C.
It was wonderful to meet several corporate bloggers face to face that I’ve been emailing and speaking with by phone: Paul Rosenfeld, Intuit’s blogging evangelist and the force behind the QuickBooks Online Edition blog; GM’s Bill…
read moreLovin’ McDonald’s communications strategy
Here’s my write up of the presentation at yesterday’s IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless.
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