by Debbie Weil | Nov 30, 2005 | Events, In the News, Marketing, New New Things, Podcasting, Stuff, Uncategorized
Not surprisingly, WOMMA (Word of Mouth Marketing Association) has mastered the new marketing mix when it comes to promoting their next conference: a site, a blog, RSS feeds, podcasts, email updates and a companion e-newsletter all rolled up into one at...
by Debbie Weil | Nov 30, 2005 | CEO Bloggers, In the News, Stuff, Uncategorized
Does Your Company Belong in the Blogosphere? is the title of a solid article that was posted this week to Harvard Business School’s Working Knowledge site. References all the usual suspects from GM’s Bob Lutz, to Boeing, Sun Microsystems, Jonathan...
by Debbie Weil | Nov 29, 2005 | In the News, Uncategorized
Have no idea what this means (or if it’s legit). BlogWriteForCEOs.com, with a score of 8.2 (out of 10) ranks higher than Richard Edelman’s blog which gets a 7.7. (Edelman’s blog is one of my favorite CEO blogs.) See rankings of popular PR blogs here....
by Debbie Weil | Nov 23, 2005 | Fortune 500 Blogs, In the News, Stuff, Uncategorized, Writing
More on this intriguing topic: should GM’s Fastlane blog, osensibly focused on products (i.e. cars), be talking about or making direct reference to the recent news that the #3 company on the Fortune 500 is planning another round of massive layoffs, etc. From...
by Debbie Weil | Nov 21, 2005 | Fortune 500 Blogs, In the News, Uncategorized
Ohhh… Dave Taylor and I are having fun over on BusinessBlogConsulting.com, the group blog we both contribute to. Check it out. Read the comments below Dave’s post (“GM FastLane Blog begins to reflect the troubles of the corporation?”) for our...
by Debbie Weil | Nov 19, 2005 | In the News, New New Things, Uncategorized, Writing
What can I say? Steve Rubel of Micro Persuasion fame is just too clever. No time to wax eloquent. Buried in the book. Here are Steve Rubel’s 10 Blogging Hacks. Learn about Writely (document writing and sharing via the Web), automatic posting of your daily...
