Debbie Weil
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The debate continues: WOMM vs. stealth marketing

by Debbie Weil | Dec 15, 2005 | General, In the News, Marketing, Uncategorized

No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: “I’d Love This Product Even If I Weren’t a Stealth Marketer.” And as a counterpoint, WOMMA’s (Word of Mouth Marketing...

Seth Godin interviewed on “Internet marketing”

by Debbie Weil | Dec 14, 2005 | Free Downloads, In the News, Marketing, New New Things, ROI, Stuff, Uncategorized

Read the Q.  & A. with Seth in E-consultancy.com’s December 2005 briefing. As always, he boils it down. Real simple. Incisive. (Scroll to the bottom of the interview for a good explanation of Squidoo, Seth’s new venture.) I like this sound bite:Q....

Web 2.0: Consumers are now producers

by Debbie Weil | Dec 14, 2005 | In the News, New New Things, Stuff, Uncategorized

It really just boils down to that. Even non-geeks will begin to understand, I think. For example, digital cameras – almost ubiquitous now – mean uploading to your computer, then uploading to Flickr or your blog, etc. That’s what “creating Web...

About the, er, porn ad promoting MSNBC TV

by Debbie Weil | Dec 12, 2005 | In the News, Uncategorized

Decided to take part in MSNBC TV’s historic ad buy this week – 800 blogs – to promote three of its primetime programs. Despite the fact that a couple of the ads, like the one appearing today, are not exactly up my alley. Note: you won’t see the...

Why you should play nice in the blogosphere

by Debbie Weil | Dec 9, 2005 | In the News, Stuff, Uncategorized, Writing

SixApart co-founder and president Mena Trott made some interesting comments about blogging and civility at LesBlogs this week in Paris (Dec. 5-6, 2005). Then, while she was still on stage, she and an audience member exchanged some contentious words. Stick to your...

Kevin Holland’s list of 10 must-read Trade Association blogs, plus 5 bonus blogs (including this one

by Debbie Weil | Dec 1, 2005 | Fortune 500 Blogs, In the News, Stuff, Uncategorized

Kevin Holland (who is behind the long-running and effective ACCABuzz blog) has come up with a list of ten cool blogs either by or for associations. He tacked on five more must-reads and very kindly included BlogWrite (ahead of Boing Boing!). Kevin, VP Communications...
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