by Debbie Weil | Mar 25, 2005 | ROI, Uncategorized
A small minority of Americans – 7 percent – according to a March 2005 study by CNN, USA Today and Gallup (as reported in eMarketer) So the wave is still cresting. Most of the attention thus far is on political blogs. Blogging as a business communications...
by Debbie Weil | Mar 20, 2005 | New New Things, ROI, Uncategorized
30,000 blog readers responded to Blogads’s 2nd annual survey so the results are worth paying attention to. Scroll down to see the complete results broken out by age, gender, income, industry, etc. 70% of these blog readers fall into a coveted demographic known...
by Debbie Weil | Feb 16, 2005 | ROI, Uncategorized
Good summary by Elizabeth Albrycht writing for the CEO Bloggers’ Club. She includes the following metrics:- how do you measure the time spent reading and/or writing blogs? (billable hours? percentage of salary?) – are employees blogging on their own...
by Debbie Weil | Dec 19, 2004 | ROI, Uncategorized
Speaking of being hard-nosed about the ROI of business blogs… take a look at Intelliseek’s clever BlogWebinar, that promotes (what else) their free webinars. Here’s how the ROI works. Intelliseek’s FREE blog promotes FREE webinars about...
by Debbie Weil | Dec 16, 2004 | ROI, Uncategorized
Amazing… if you can, grab a copy of today’s New York Times and turn to the spread on pages A25 & A26. You’ll see a cool ad placed by the folks behind Mozilla’s open-source Firefox browser and paid for by 10,000 adopters of Firefox (aka SFX,...
