Writing for strangers vs. friends

Intriguing riff by Seth Godin on two types of writing: for friends or colleagues (who know you and, presumably, your subject matter) vs. for strangers (i.e. those nice folks who take the time to read your blog). Cut the “inside baseball” stuff when...

Ego motivates thought leadership blogs

Marketing guru and author Seth Godin puts it this way:”I don’t blog to make money. I don’t run ads on my site. I don’t even blog to win awards. I blog because it pleases me to see my ideas spread. I like it when I see people talking about one...