Big Blue has a sense of humor: see IBM’s YouTube videos
Betcha you never thought of this: YouTube.com is not just for creatively (weird) individuals who upload little videos to this online video sharing site. Fortune 500s are starting to upload videos as part of experimental guerrilla marketing campaigns.
One of the funniest I've run across is IBM's three-part “Art…
read moreHow marketers can use RSS
Good article in ClickZ offers 10 ways to use RSS as a marketer:
http://www.clickz.com/showPage.html?page=3623776
Now that Internet Explorer (IE) 7 has rolled out, it will be easier than ever to subscribe to RSS (Web feeds) through your browser. Reminder: that square orange icon you're seeing on a lot…
read moreBeltway Blogger Bootcamp – Washington DC
Corporate Blogging 101 for IDI.net's Beltway Blogger Bootcamp.
DATE: Monday 13 November 2006
TIME:1:00 PM
LOCATION: National Press Club
read moreHey, Big Blue can be funny: see 3 videos on YouTube
IBM’s blogger-in-chief Christopher Barger shared these links with me. Here are three videos that IBM’s blogging team has uploaded to YouTube. They feature the director of mainframe sales – a pretty funny guy; wonder…
Online video advertising to explode, according to eMarketer
Think online video as a marketing tactic is a fad? Think again. eMarketer is reporting that Internet video advertising will be a $3B business by 2010. Also think about the $1.65B GoogleTube.
…
read moreWOMMA gets practical with ethics: Dell signs up to say, “We get it and we’re gonna do it”
WOMMA CEO Andy Sernovitz is up to more of his tricks (jeesh, does this guy know how to create buzz) but this time* I think he’s got…
The Corporate Blogging Show launches Nov. 14th!
You can tune in live Tuesdays at 12 noon Pacific on VoiceAmerica (TM) Business. Or listen to archived shows anytime. They'll also be posted here as podcasts. Thanks to my terrific sponsors: Six…
SEC says Go, Blog, Go to big companies
New York Times columnist David Pogue misses his calling as stand-up comedian
I haven’t laughed so hard in ages. David Pogue, The New York Times popular personal technology columnist, gave the keynote at today’s Bulldog Reporter’s conference on advanced PR technologies in New York.…
New blogging study shows what makes an effective corporate blog
John Cass of Backbone Media, working with Northeastern University’s Walter Carl (and his students), released a Blogging Success Study yesterday. As John explains on his blog, the study features 20…
IBM’s blogger-in-chief Christopher Barger on the 4 times he’s had to “drop the hammer” on IBM blogge
A few tips from SNCR’s Inaugural Research Symposium
Having questioned whether live blogging is a good thing or not… I’m here this morning at The Colonnade in Boston to bring you a few tips from the Society for New Communications Research Inaugural Research Symposium.
read moreNeed inspiration for your next presentation? Try SlideShare
SlideShare is still in beta but it looks cool – and very useful. Search on corporate blogging, for example, and you’ll come up with dozens of recent presentations you can look through…
The Corporate Blogging Show – live Internet radio
My live Internet radio show launches with an interview with TypePad's Michael Sippey: “How do you get started with a corporate blog?”
DAY: Tuesdays
TIME: 12 noon Pacific; 3 PM Eastern; 8 PM London
WHERE: Tune in live to The Corporate Blogging Show at VoiceAmerica…
read moreIR Magazine Think Tank – New York City
Roundtable for IR Magazine New York Think Tank on corporate blogging and what it means for investor relations professionals.
DATE: Wednesday 15 November 2006
TIME: 10:45 AM – 12 Noon
INVITATION-ONLY EVENT: New York Society of Security Analysts (NYSSA)
1177 Avenue of the…
Should Your CEO Blog? – Webinar
Presenting a Melcrum Webinar on the topic of “Should Your CEO Blog?”
TIME: 1:00 PM Central; 2:00 PM Eastern
REGISTRATION: Details TK
read more
Listening intently at Melcrum’s Strategic Management Communication Summit in London (i.e. no laptops
I spoke recently at Melcrum’s 2006 Strategic Management Communication Summit in London. It was a thrill, of course, to be asked to fly across the pond and dispense a bit of wisdom (or…
Edelman’s Guillaume du Gardier on his role as Director Online Communications Europe
Whirlwind day but fun. Back-to-back coffees today in Paris, first with William Arruda and then with Guillaume du Gardier. OK, it was wine for me by the time Guillaume and I got…
Express espresso in Paris with personal branding guru William Arruda
Why blogging matters, from Eric Kintz, Pete Blackshaw et al
Kudos to the always clever Eric Kintz over at HP for his creative blog entry (and illustration at left), rounding up pronouncements about blogging from a handful of marketing experts: blogging vs. PR…