The debate continues: WOMM vs. stealth marketing

No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: “I’d Love This Product Even If I Weren’t a Stealth Marketer.”

And as a counterpoint, WOMMA’s (Word of Mouth Marketing Association) new white paper, “Word of…

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Web 2.0: Consumers are now producers

It really just boils down to that. Even non-geeks will begin to understand, I think. For example, digital cameras – almost ubiquitous now – mean uploading to your computer, then uploading to Flickr or your blog, etc. That’s what “creating Web content” means, if you’ve been puzzling over…

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What’s the ROI of blogging?

Roi_of_blogging_hugh_macleod_1I’m writing the chapter on ROI of blogging. Gotta have that one in a corporate blogging book, of course. And saw today’s cartoon by the ever naughty Hugh Macleod of GapingVoid fame. Wish I could put this in the book.

Although…

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