Blink… and you’ll see white male bloggers
I’m embarrassed about my earlier rant. It got a little garbled at the end. But I need just a wee bit more airtime on the WMB (white male blogger) thing. It’s this simple: the problem is NOT a dearth of smart women bloggers… or talented minority bloggers. There…
read moreTagging and BlogMaps
Stephan Spencer’s must-read article on podcasting
If you’re still scratching your head over podcasting, the newest phenomenon to sweep the Web, read Stephan Spencer’s “Move Over Blogs: Here Come Podcasts.” This is the clearest explanation I’ve seen yet on what podcasting is and how it relates to RSS and blogs. Spencer lists some good…
read moreDifferences between message boards and blogs
Here’s a great post on Common Craft that explains the multiple differences between message boards and blogs. Scroll down to see Lee LeFever’s nifty side-by-side comparison chart.
Key differences:
1) Message boards are decentralized and group run; blogs are centralized and often published by one person.…
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#3 Debbie on Google
As this is “debbie’s blog” I couldn’t resist noting that I’m Debbie #3 on Google, after U.S. Sen. Debbie Stabenow (D-Mich) and Little Debbie snacks. Kinda cool, huh?! The point is that blogging gets you noticed by the search engines. Blogging is the most effective, least costly…
read moreBob Lutz veers close to earnings drop in his Fastlane blog
Well I’d say Bob Lutz is veering pretty darn close to mentioning GM’s earnings drop in his latest post on a re-shuffling of GM’s product plans. So ha… to those of you who say he can’t talk about the “real news” at GM because the focus…
read moreGot Google juice?
Fun post on Jackie Huba’s Church of the Customer blog about Google juice. She notes that blogging may be the cheapest way to SEO (search engine optimize) a company’s site. As she puts it succinctly: “Frequent and interesting blog posts encourage inbound links.” Bloggers Robert Scoble and
Sensible template for Corporate Blogging Guidelines
Looking for a template you can copy or use as a starting point to create guidelines for employee blogs? You might start with Michael Hyatt’s Corporate Blogging Rules. He created them for employees of Thomas Nelson Publishers. (Michael is COO.) They sound sensible and lawyerly. Of note, Thomas…
read moreHighlights of Blogads 2nd annual survey
30,000 blog readers responded to Blogads’s 2nd annual survey so the results are worth paying attention to. Scroll down to see the complete results broken out by age, gender, income, industry, etc. 70% of these blog readers fall into a coveted demographic known as “influentials.” Yet… 79% do…
read moreGM & Boeing: Corporate “Tell-It-Not” Blogs
See update: Bob Lutz veers close to mentioning earnings drop
Two of the CEO Thought Leadership blogs I feature on this blog (see right-hand column) have neglected to mention the real dirt at their companies recently. Bottom line in blogging… if you don’t “tell it like it is” then…
read moreWho says blogging can’t be poetry?
Halley Suitt is one of my favorite blog writers. Read her lovely, lyrical Beginning, Middle, End capturing the essence of her early morning routine at home with her son.
read moreDirty secret of publishing a blog vs. an HTML e-newsletter
Blog myopia… it’s real
This is one of those circular he said, she said posts that I sometimes find annoying. Too much linking between bloggers — as opposed to comments posted by readers who may not be bloggers — is what creates the navel-gazing culture of the blogosphere. It gets tiresome. But I couldn’t…
read moreTop 7 tips to write an effective business blog
Update: Want a longer, PDF version of this Top 7 Tips article with more tips and resources? Click here.
Here’s the Russian translation of this article. Cool, huh?!
I contributed this article to the forthcoming Guerrilla Marketing for Job Hunters due out in October, 2005…
read moreThe importance of non-male, non-white bloggers
Have you noticed that the list of CEO bloggers in the right-hand column doesn’t include a single woman?
Halley Suitt (my blogging heroine) issued a challenge at the Harvard/Nieman symposium last week to go out and find 10 non-white, non-male bloggers worth talking about or linking to.…
read moreWhy I like Seth Godin’s quirky workshops
Got a CEO Thought Leadership blog?
I’d love to hear about it. Leave a comment below or email me at wordbiz @ gmail DOT com with the URL. If it’s reasonably coherent – and you’re really a senior exec with a large company – I’ll gladly add it to my CEO Thought Leadership or Corporate Blogging…
read moreShould you take down a blog post?
Over at Robert Scoble and Shel Israel’s The Red Couch they’re talking about whether you should remove a blog post once it’s up. I usually think in terms of “self censorship” (i.e. I don’t like something after I’ve written it and want to change it). But they’re referring to…
read moreWhy & how to add blogs & RSS to your marketing mix
Excellent article by Bill Flitter on Pheedo’s blog. I particularly like his point that blogs can be compared to white papers as a way to showcase your company’s expertise. But blogs go a step further. He writes: “However, blogs allow for an ongoing conversation. They can be updated…
read moreWho’s blogging in the Fortune 500?
Just 1.2% of Fortune 500 companies have public, external blogs, according to Rick Bruner. He lists the following:
And asks if anyone can provide other examples. Here’s one:
…
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