Why you should never classify leads as “hot”
A wrap-up of this week’s B2B Lead Gen Summit in Washington DC from MarketingSherpa: Why You Should Never Classify Leads As Hot. Includes lots of tips from speaker Mac McIntosh. Along with a link to his nifty Marketing Lead Calculator. (It’s a downloadable spreadsheet.)
read moreThe rest of the B2B Lead Generation gems
Here are 13 more gems from Sherpa’s B2B Lead Gen Summit held in DC this week. Read the first eight gems here. #9 Revising or re-launching your site anytime soon? According to Future Now’s Jeff Eisenberg, you should write EVERY WORD of copy for your new…
read more21 gems from Sherpa’s B2B Lead Gen Summit
Wow… I’m jazzed up after two days at MarketingSherpa’s B2B Lead Gen Summit here in Washington DC. It’s one of those conferences where you can’t take notes fast enough to get down the nuggets you want to remember. Great speakers. I’m gonna share a couple dozen of them with…
read moreDo you know the My Yahoo secret about blogs?
71% say lack of time is key obstacle to a business blog
That’s according to a survey conducted through WordBiz Report (delivered to 13,000-plus subscribers). In addition, 45% of respondents say they are unsure of what to write about. 18% question if the content needs to be edited or pre-approved. 15% wonder who…
Chris Knight’s top 70 ways to improve email deliverability
Chris Knight of Ezine-Tips is offering a free download of what he calls his “Top (70) One-Liners For Improving Your Email Deliverability.” They’re pretty straightforward but useful nonetheless. I don’t agree with every one of them. #37 is to publish “only” in ASCII plain text. Then he…
read moreTake a quick (fun) survey on business blogs
Take a quick, fun survey on *writing* a business blog and enter our current book giveaway to win a copy of the just-published Guerrilla Marketing for Consultants. If you hurry, you can sign up for today’s free Webinar with…
Creators of Movable Type profiled in the WSJ
Who woulda thought… See article in today’s Wall Street Journal about Movable Type founders Ben and Mena Trott. They’re also the creators of the absolutely terrific junior version of MT, called TypePad. Suitable for business blogs… and often an ideal choice if you want to set up…
read moreBlogWrite: how do you write a blog?
Amy Gahran’s Contentious outlines 7 formats for writing a blog. Want to learn more about writing a business blog? Tune in Wednesday, October 20th at 1 PM EST for BlogWrite: a 75-minute WordBiz teleseminar. Don K. Crowther and…
Blogs as a recruiting tool
Makes sense if you think about it. Not only is a business blog a way for a company to reveal its personality, voice… and maybe a few human foibles. But company-sanctioned blogs are a way to draw new recruits to your organization. That’s the gist of a story published in…
read moreScoble’s Corporate Blogging Policy
Several people have asked me recently if I have an example of a corporate blogging policy. I’ve been pointing them to Robert Scoble’s 20-point policy posted on his blog, Scobleizer. Scoble is a Microsoft technical evangelist for the .NET platform… and one of an estimated 800 Microsoft employees who…
read moreFree download – USC Annenberg’s “Digital Future: Ten Years, Ten Trends”
Yours for the asking. Click here to download the just-released USC (University of Southern California) Annenberg 105-page report on the digital future. Covers everything from *”What do you miss by not using the Internet” to “Which Web sites are reliable and which are not” to social effects of the…
read more100% response rate in Chicago
Forget declining open rates and click-throughs… when I invited Chicago subscribers to a WordBiz roundtable last week, 100% of those who RSVP’d showed up. We crammed into a meeting room provided by B2BWorks.net, a B2B marketing agency with offices in Chicago’s…
Blah, blah blah joke
Have you heard this one? Thanks to Sean Callahan writing for Crain’s BtoB Online: “How do you say blah, blah, blah on the Internet? The punchline: blog, blog, blog.” Good article about how blogs can help B2B publishers establish a brand.
read moreE-newsletters vs. RSS… en francais
Paris-based Thomas Sauzedde writes (en francais) about the advantages & disadvantages of publishing e-newsletters vs. publishing via an RSS feed. As he puts it, “Qui va triompher?” (Which will prevail?) He sees a great future for RSS but says it will take a couple of years to be adopted. I…
read moreAdvice for the bloglorn
A fun (& useful) guest article in this week’s issue of WordBiz Report: “3 tips to banish fear of blogging.” It’s penned by information technology consultant Lois C. Ambash, aka the Infomaven. Her advice? Don’t be afraid of the technology. Just plunge in…
read moreBlogging live for Nightly Business Report
A cameraman & a producer came to my office today to film me “blogging” for a segment on the long-running public television show Nightly Business Report. Yup, I was just typing, moving the cursor around, hitting save & publish. But they seemed to find it awfully exciting. Then we…
read moreI see, you see… text ads, but not banners
Intriguing new study by Poynter EyeTrack takes an in-depth look at how people see or read Web pages on news sites. Study notes that only 4 or 5 people out of a thousand click on an Internet ad. But up to 82% will click on a text-only ad.…
read moreA formula to compute your Web site’s profitability
I worked with the clever folks at KISS Computing for a year or so. They’re responsible for the current design of my site. Here’s a back issue of their e-newsletter with a detailed, step-by-step explanation of how to compute the profitability of your site, assuming you are selling digital…
read moreHmmm… who has copyright to content on your blog?
Might not be as obvious as you think. Particularly if you’re not only linking to but excerpting liberally from content on other sites. And that content, presumably, is copyrighted. Interesting article titled “Who owns your blog?” by Cheryl Gidley in today’s iMedia Connection. Gidley describes herself as a former…
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