by Debbie Weil | Jul 20, 2006 | ROI, Stuff, Uncategorized
Reading between the lines of Pew’s latest report on blogging, it’s clear that corporate or business blogging is growing slowly and still occupies its own tiny – but evolving – niche in the blogosphere. Don’t be fooled, however. Despite...
by Debbie Weil | Jul 14, 2006 | ROI, Stuff, The Corporate Blogging Book, Uncategorized
eMarketer’s new report on business blogging says big companies aren’t jumping into the blogosphere (at least with their own blogs) like lemmings. Er, given how risk averse corporations are, those numbers seem on target. And given the thrashing Dell has...
by Debbie Weil | Jun 21, 2006 | ROI, The Corporate Blogging Book, Uncategorized
It’s the pre-publication “bound galley” version – a collector’s item! Keep it on your shelf or sell it on eBay (kidding… well, who knows?). I’ve got TWO copies left that I will sign and send to TWO lucky winners. All you have...
by Debbie Weil | Jun 12, 2006 | Marketing, ROI, Uncategorized
We knew that, of course. But along comes a Burson-Marsteller study that proves it. Mom-fluentials are described as “online moms who are also public opinion leaders.” As B-M puts it,”Mom-fluentials issue warnings and make recommendations [about...
by Debbie Weil | Jun 5, 2006 | ROI, Uncategorized
Forrester analyst Charlene Li writes today that “it’s not about the math” and says she wishes she hadn’t tossed out $1 million in new business as a quantifiable metric for the effectiveness of her blog. For the record, I am the guilty party who...
by Debbie Weil | May 30, 2006 | ROI, Uncategorized
In a survey of 259 interactive marketers, Forrester Research found that 49% say they have no plans to use blogs in the next year. Why? Because email and search engine marketing are working fine. And because they don’t have the resources to dive into emerging...
