by Debbie Weil | Dec 15, 2005 | General, In the News, Marketing, Uncategorized
No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: “I’d Love This Product Even If I Weren’t a Stealth Marketer.” And as a counterpoint, WOMMA’s (Word of Mouth Marketing...
by Debbie Weil | Dec 14, 2005 | Free Downloads, In the News, Marketing, New New Things, ROI, Stuff, Uncategorized
Read the Q. & A. with Seth in E-consultancy.com’s December 2005 briefing. As always, he boils it down. Real simple. Incisive. (Scroll to the bottom of the interview for a good explanation of Squidoo, Seth’s new venture.) I like this sound bite:Q....
by Debbie Weil | Dec 14, 2005 | In the News, New New Things, Stuff, Uncategorized
It really just boils down to that. Even non-geeks will begin to understand, I think. For example, digital cameras – almost ubiquitous now – mean uploading to your computer, then uploading to Flickr or your blog, etc. That’s what “creating Web...
by Debbie Weil | Dec 13, 2005 | ROI, Uncategorized
I’m writing the chapter on ROI of blogging. Gotta have that one in a corporate blogging book, of course. And saw today’s cartoon by the ever naughty Hugh Macleod of GapingVoid fame. Wish I could put this in the book. Although it’s not entirely fair...
by Debbie Weil | Dec 12, 2005 | The Corporate Blogging Book, Uncategorized
In the home stretch. Phew. Very intense.
by Debbie Weil | Dec 12, 2005 | In the News, Uncategorized
Decided to take part in MSNBC TV’s historic ad buy this week – 800 blogs – to promote three of its primetime programs. Despite the fact that a couple of the ads, like the one appearing today, are not exactly up my alley. Note: you won’t see the...
