by Debbie Weil | Feb 25, 2005 | Uncategorized, Writing
Great tips from B.L. Ochman. My favorites:”Write like it counts. “No matter what your audience size, you ought to write as if your readership consisted of paid subscribers whose subscriptions were perpetually about to expire. There’s no need to...
by Debbie Weil | Feb 24, 2005 | Uncategorized, Writing
Surprisingly, the answer is yes. I’ve been thinking about this recently as I write this blog and also post to www.debbieweil.com. Writing for the Web means writing for scanners. Best practices are to use:sub-heads bullets short paragraphs a graphic if...
by Debbie Weil | Feb 23, 2005 | Uncategorized, Writing
Steven Streight is writing a book, Secrets of the Blogging Pros, that includes input from well-known bloggers. As he put it in his original email to me, he wants to include pointers from “innovators, CEOs, VPs, marketing gurus, political pundits, tech geniuses,...
by Debbie Weil | Jan 28, 2005 | Uncategorized, Writing
Halley Suitt is cool. Period. I loved her presentation this week at BBS 2005 on The Art and Science of Blog Writing. It’s a topic I feel passionately about. In fact, the point of this blog is to deconstruct and articulate what effective blog writing is....
by Debbie Weil | Jan 25, 2005 | Uncategorized, Writing
Not to worry. ActiveWords CEO Buzz Bruggeman says (without apology) this is the “grade” that A-list blogger Doc Searls gives him. BUT Bruggeman, who runs a 5-person company, has managed to get major media exposure (and thousands of trial downloads of his...
by Debbie Weil | Jan 22, 2005 | CEO Bloggers, Marketing, Stuff, Uncategorized, Writing
Web content expert Gerry McGovern has published a useful and authoritative e-newsletter every week (he’s never missed a deadline, he told me) since 1996. It’s a text-only email but almost always has a gem or two related to content management. New...
