Corporate Blogging 2.0

Microsoft_imouttahere_bigCould it be?? Yes, I think we’re there. It’s the second wave of corporate blogging. Things are starting to shake out. It’s our first peek at the ugly underbelly…  Turns…

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What does your brand sound like?

If it wasn’t enough trouble to come up with the right string of words to describe your brand, now you gotta worry about what your brand sounds like. That’s right. You need an audio logo for your podcast. What’s your cue music, your sign off… and those little bits…

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Note to self: cut the corporate-speak when I’m writing

I can feel it seeping in, insidiously… a tendency to write in longer, more formal, more tortuous sentences like, well, like this one. Maybe it has to do with focusing on the topic of corporate blogging. Is ‘corporate blogging” the ultimate oxymoron? Not necessarily. But it does pose the particular…

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