by Debbie Weil | Jul 25, 2005 | Fortune 500 Blogs, Stuff, Uncategorized, Writing
Great side-bar in the August 2005 issue of Fast Company gives a run-down of proper blogging etiquette, comparing it to hosting a successful cocktail party:1. Make introductions (i.e. link to other useful and relevant blogs) 2. Be authentic (i.e. if you’re not...
by Debbie Weil | Jul 15, 2005 | CEO Bloggers, Fortune 500 Blogs, In the News, Uncategorized
On the fence about starting a corporate blog authored by senior execs? Bob Lutz, who is GM’s CBO (Chief Blogging Officer) as well as global vice chairman for product development, says: just do it. From an article written by Lutz for Information Week: Nothing To...
by Debbie Weil | Jun 28, 2005 | CEO Bloggers, Fortune 500 Blogs, Stuff, Uncategorized, Writing
This is what you get on a blog that you won’t get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems: One of the big upsides of my job is hobnobbing. I clearly didn’t check with our corporate communications team...
by Debbie Weil | Jun 28, 2005 | CEO Bloggers, Events, Fortune 500 Blogs, Stuff, Uncategorized
Had a blast yesterday moderating IABC’s blog panel here in D.C. It was wonderful to meet several corporate bloggers face to face that I’ve been emailing and speaking with by phone: Paul Rosenfeld, Intuit’s blogging evangelist and the force behind the...
by Debbie Weil | Jun 14, 2005 | Fortune 500 Blogs, In the News, Stuff, Uncategorized
Article in yesterday’s San Francisco Chronicle talks about the evolving phenomenon of corporate blogging guidelines. As always, the key is to “be smart.” Yahoo has just published its blogging guidelines, available for download here (3-page PDF). The...
