Debbie Weil
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How GM’s Fastlane blog was born

by Debbie Weil | Jun 8, 2005 | Case Studies, Fortune 500 Blogs, Stuff, Uncategorized, Writing

From an interview I did today with GM’s Gary Grates, VP Communications for North America, for the book: “Bob Lutz, our 73-year-old vice chairman, was on a plane coming back from Europe when he started writing a response to some posts about GM he’d...

GlaxoSmithKline is blogging en francais

by Debbie Weil | Jun 5, 2005 | Case Studies, Fortune 500 Blogs, Uncategorized

Big pharma GlaxoSmithKline is blogging in French. More later on the content of the blog after I get a chance to read it more closely. GSK’s Director of public affairs is coordinating the blog with the chairman. Thanks to Fredrik Wackå and Steve Rubel for the...

Blogging 101 Resources

by Debbie Weil | May 4, 2005 | Fortune 500 Blogs, Marketing, Stuff, Uncategorized, Writing

Been collecting these for a week or so. Ran across this nifty page on Robert’s Echo blog. Includes everything from the “origin” of blogs, stats on blog readership, recommended PR blogs, link to a Forrester Research executive summary, lists of...

Update on IABC blogging panel

by Debbie Weil | May 3, 2005 | CEO Bloggers, Events, Fortune 500 Blogs, In the News, Stuff, Uncategorized

I’m delighted to report that Gary Grates, VP Corporate Communications, North America for General Motors has accepted my invite to be the third panelist on IABC’s corporate blogging panel on June 27, 2005. (Here is the description of the session, part of...

Sun Microsystem’s Jonathan Schwartz on corporate blogging

by Debbie Weil | Apr 24, 2005 | CEO Bloggers, Fortune 500 Blogs, New New Things, Uncategorized

“Blogs are more searchable. Technorati and PubSub are more useful to me than Google.” Above quote from a fascinating interview with Jonathan Schwartz on The Red Couch. Sun’s President blogs here. He’s prolific and voluminous; often writes...

Another view: no business case for blogs

by Debbie Weil | Apr 23, 2005 | CEO Bloggers, Fortune 500 Blogs, ROI, Uncategorized

According to a “25-year-old marketing & PR professional” writing in Darwin. I don’t agree. But Graeme Thickins makes some good points: Businesses don’t like gossip, they’re not passionate, they’re already time-strapped, they...
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